While the cellphone nearly killed the wristwatch, the Apple Watch gizmo actually will revive it. In fact, I think the attention that the Apple Watch will bring to our wrists will spark sales of traditional watches. Why? I believe there is a latent desire to have a wristwatch -- to have the convenien...
The Internet of Things is expected to be a $7 trillion market in six years. However, many small to medium-sized IT firms that do not have the capital to acquire the Nests of the world are left to wonder how they can benefit from this lucrative trend. SMBs with little or no IT in-house support can mo...
When DiGiorno tweeted, "You had pizza. #WhyIStayed," Twitter lit up with criticism of the brand. The hashtag "WhyIStayed" is associated with domestic violence. In response to the firestorm, DiGiorno peppered its Twitter feed with apology after apology, all of them essentially like this: "A million a...
I go to a lot of conferences. Usually they're a combination of customer user group meetings and analyst days, and we all hear more or less detail about product futures, new functions and features, and policy rollouts. If you know how to look at these events, you can see a certain scene repeated: A c...
The Internet of Things has been receiving quite a bit of attention. Definitions vary, but at its core the concept is a simple one: Extend computing and data-processing capability to the physical world around us. The earliest manifestations of this are starting to be seen already in the growth of sma...
Here in Silicon Valley we are currently worried about a major transportation strike, and I doubt many on either side yet realize that this is likely to accelerate the move to automate most of the related jobs. There is little doubt the problem we are currently seeing here will be virtually gone in a...
One of the phrases CRM vendors love to toss around these days is this saw: "CRM makes every employee a salesperson." I'm sure the VP of sales loves this vision, in which he suddenly is served by a quadrupled or quintupled number of salespeople, many of whom he doesn't have to manage and to whom he d...
In an effort to catch up with their data-swamped online counterparts, brick-and-mortar retailers are turning to a new tool to help them better monitor shoppers and maximize sales: shoppers' cell phones. Approaches include tracking shoppers as they move about the store using their phones' connection ...
A teacher standing at the front of the room at a chalkboard is one of the iconic images of education. Smartboards and other digital technologies, however, are changing how classrooms are structured, how teachers teach, and how students learn. "We're all about increasing student engagement and achiev...
It is difficult to overstate the importance of social CRM to retailers given the almost tailor-made suitability of Facebook, Twitter, Pinterest et al. for reaching out and engaging with customers. What's less clear, however, is exactly how retailers should use social CRM to talk with those customers...
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