We've all been there: scrolling through a seemingly never-ending carousel of shows and movies available on Netflix, trying to find the one thing we might want to sit down and enjoy. Except we often end up spending more time looking for something to kick back and view than actually watching the thing itself. But fear not! You too can optimize your Netflix viewing experience, both in terms of finding something you want to watch, and amplifying how you watch it. Here's how...
When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the substance your logo represents; it is the glue in customer brand loyalty. In a word, reputation is everything. Yet it's not entirely under your control. That doesn't mean you are helpl...
The autonomous car has thrown the automotive industry -- an industry that is notoriously slow to change -- into the forefront of technology. The autonomous car has become a technology catalyst because it requires innovation in many areas, ranging from processor and sensor technology to AI. As with a...
Much of the discussion around sales and artificial intelligence has been outwardly focused. It's exciting to think about using AI to examine leads, sift through data, and help deliver answers that allow salespeople to close more and bigger deals. However, the excitement over using AI to organize cus...
Data science has become mission-critical to many enterprises. Companies in the U.S. will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven. It's not just a matter of harvesting data and then crunchi...
Small businesses use social media extensively, suggest the results of a recent Clutch survey of 351 U.S. firms with fewer than 500 employees. Overall, 71 percent of the respondents used social media for business purposes, and those affiliated with firms owned by women reported heavier use. The indic...
The idea of using incentives to drive business behaviors is not a new one. It happens in all areas of business, but it's most obvious in sales, where compensation is tied to performance. This is the most basic type of incentive, and it's used to get people who sell for a living to sell. However, oth...
HTC is stepping so far out of the box with the RE Camera, it's almost as if there was never a box to begin with. Instead of making us stare through a viewfinder, this minimalist device almost demands a return to older forms of photography, while still taking advantage of modern technology. It looks ...
I am a nerd with a goofy hobby -- I build plastic model airplanes. However, that hobby affords me a view of customer relationship issues in an interesting and intimate way. Most of the time, the vendors in this space get things right, realizing theirs is a niche industry and their customers really a...
While app developers generally aim to make money off their creations, this goal is often relegated to second-tier status by programmers who but the product first and foremost, as they should. Therefore, in order to minimize the time needed to devote to a monetization strategy, developers generally c...
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