Virtual Reality

Vision Pro could redefine tech interfaces with its advanced design and features. Challenges may arise, but if Apple improves its approaches to market strategies and partnerships, it has the potential for significant success.

Apple's Vision Pro, revealed at WWDC 2023, showcases an ambitious leap into mixed reality. Though critics question its high price, this headset's potential to revolutionize spatial computing and offer new user experiences could justify the cost.

The Apple Vision Pro headset, priced at $3,499, won't be available until next year but promises to usher in a new era of "spatial computing."

I've never seen anything attract the attention of a new capability like Gen AI. Equally beguiling is how the industry is waiting in anticipation of Apple's presumed unveiling of its AR/VR products.

Let's explore why Nvidia's metaverse effort has been wildly successful while Facebook's became one of the most expensive failures in tech history. We'll close with my Product of the Week, a Chromebook from HP that may be the best Chromebook ever built.

Consumer attraction to today's metaverse indicates a significant shift in how people use technology. If the metaverse begins to exist and function in totality, marketers clearly should not miss out.

It's the beginning of a new year, and economically we are in a bit of trouble. But some amazing technologies are coming to market this year that I look forward to seeing.

Metaverse constructors are still figuring out how to detect who is visiting virtual stores, where and when they visit, how and for how long they interact with products, and why they engage with specific content.

I’ll break down each gift by cost for this guide, but the overall theme will be things that people will look at and recall you kindly when they do.