B2B software marketers need visibility into how customers and prospects interact with their products so they can improve product experiences. This integration enhances the streamlining of operations, improves marketing opportunities, and reduces the risk of customer churn.
Buyer personas — also known as customer, audience, or marketing personas — although fictional, rely on research-based insights collected from prospective customers.
Sales and service are tightly related for the simple reason that they center on the newness of a category or product type and thus neophyte customers. When a product or its category are new it takes great effort to explain how something works and demonstrate the benefits.
Some of the technology that drives modern selling is really helpful, but too much seems aimed at scratching the itch of lead generation with no thought to what one does to process a lead.
The state of Florida has amended its Telemarketing Act, creating what is being called the “Mini-TCPA.” Florida’s new law changes electronic and telemarketing in significant ways — even if you’re not in Florida.
Zoho Marketing Plus is an attempt to bring things back into focus so that SMBs can do the same things in marketing that larger companies do with more labor. You might call this the second democratization of information.
Expect to see a permanent evolution of brick-and-mortar retail omnichannel shopping in 2022. This milestone will effect retailers and shoppers alike. Consumer in-store spending is down, inflation is skyrocketing, and several other factors that developed under the pandemic are contributing to a sea c...
Regardless of supply chain status, it is important for businesses to ensure their consumers know when to expect their products to be available or risk losing loyal customers. This can be accomplished in many ways.
Recently McKinsey & Company did a deep dive on supply-chain planning -- which you might think is a long way from CRM -- but you might be surprised. The shocking finding to me, and the connection with CRM, is the statistic that 73 percent of respondents said that spreadsheets are their primary supply...