Marketing

Digital signage itself is not radically new. What is new, however, are the improved features and artificial intelligence behind the network delivery.

Retailers are not wasting any time in pushing the gen AI agenda. However, they may be moving a bit too fast by overlooking some valid concerns about unrecognized risks.

Virtual agents and AI chatbots will be eating into search engine volumes over the next two years, causing them to decline by 25%, according to a new Gartner report.

There are best practices and rules of thumb that can help guide merchants to maximize the efficacy of their Amazon store. Here are some to keep in mind when getting started.

Like it or not, most organizations find themselves unwillingly dragged into using AI. They might recognize the potential of AI to improve customer and employee experiences, yet they struggle with the challenges of integrating diverse AI technologies.

The concept of CRM evolving into a "customer personal assistant" is feasible and aligns with the broader trend of AI-driven personalization and automation. However, its success depends on various factors, including the organization's resources, technology infrastructure, and available data quality.

In today's competitive market, adding a human touch to e-commerce buying is a strategic need. It shows a deeper awareness of changing consumer expectations beyond the obvious benefits of improving customer pleasure and loyalty.

A retail strategy for decades, bundling combines products or services into a single sales unit, offering various forms to suit different customer needs. Discover how this versatile approach boosts sales, enhances customer experience, and extends beyond the holiday season, providing year-round benefi...

Shipping protection and warranty services by Extend offer peace of mind to e-commerce customers and revenue opportunities for online retailers of all sizes.