Marketing

This year presents a distinct set of challenges for marketers, as fluctuating economic conditions and changing consumer trends add complexity to inventory planning and delivery logistics.

Small and mid-sized businesses in the e-commerce space have long struggled to compete with the might of retail giants. Now, generative AI is emerging as a cost-effective solution that could level the playing field.

The Container Store prioritizes mobile marketing with Vibes to target college students with personalized SMS, MMS, and Mobile Wallet strategies aimed at boosting sales and consumer loyalty during its College 2023 campaign.

A new report highlights merchants' shift towards customer retention, with a greater emphasis on technology and loyalty programs to combat increasing churn and drive long-term growth.

New data offers deep insights into the best times to post on social media, underlining the importance of strategic scheduling for successful customer engagement and conversion.

Discover the keys to Amazon seller success as we explore the effective utilization of tools that drive results in the highly competitive marketplace. Learn how savvy entrepreneurs navigate challenges and optimize their strategies to thrive and succeed on Amazon.

While enhancing CX capabilities brings much-anticipated solutions for marketers and retailers, unchecked generative AI poses a threat to brand reputations, experts caution. Present and future use cases are not only fascinating but can truly help deliver promises to customers, according to Harry Foll...

Legacy CRM systems may obstruct the path to business growth and enriched customer experiences. Modern CRM platforms, with a focus on customer retention and prospect conversion, are no longer optional to achieve business success.

AiBUY has developed an artificial intelligence approach to live online selling that brings shoppable videos to a new level of customer engagement.