Mobile Advertising

EXPERT ADVICE

For Brands the Future Is Facebook

Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the ...

Mobile search and buying continue to grow as the chosen means for consumers' online shopping. By 2021, it's estimated that 72.9 percent of online purchases will be made on a mobile device. If you factor in the Millennial and Generation Z demographics, virtually all sales soon will be mobile-generat...

INSIGHTS

What’s Wrong With the Social Media Model

The social media model has come under increased scrutiny following revelations of data misuse and news of executives reneging on some security commitments. People expecting to change the situation will need to address how social media works. This means changing not just the business model, which des...

Looking back at 2018, there's one competitor we underestimated this year. It's slowly draining the attention of every human on the planet. It plays into almost all human needs -- as they are defined by the Maslow Hierarchy. It's the rectangular status-seeking device in your hands. That's right. It's...

Vero has been enjoying a surge in user engagement in recent weeks, a trend that may be tied to growing user discontent over recent changes to Instagram's algorithm, along with an assortment of other objections that have been driving users away from the leading social platforms. Vero has rapidly move...

Google on Thursday announced a new feature that will let users mute so-called "reminder ads" in third-party apps and websites that are powered by its ad engine. It plans to expand this feature to its own services, including Gmail, YouTube, and Google Search, in the coming months.

Mobile app use has become a powerful habit among U.S. consumers, based on new research findings from comScore. An increasing number of users have been spending their time consuming video, music and social media on smartphones and other mobile devices, but many are set in their ways and reluctant to...

ANALYST CORNER

Ad Tech’s Future Beyond Facebook and Google

Advertising technology, or ad tech, is a relatively new business segment. Both Google and Facebook have been very successful with this new advertising model. Going forward, will ad tech be important and rapidly expand to a wider segment, or will it be limited to the way certain companies show value ...

Instagram's Stories feature, which launched one year ago, has achieved widespread engagement among businesses that want to raise their brand awareness and expand their e-commerce penetration, the company said. The tool, launched in August 2016, allows users to create digital slide shows out of photo...

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