Entertainment

Marketers are paying more attention to presenting potential buyers with a blend of product videos as a model that adopts live commerce goals based on consumer-led and consumer-centric product discovery.

Some analysts contend that Netflix made a big mistake getting into gaming in the first place, and the initiative is destined to fail. Others are less concerned, calling the move "cautious and measured."

Online gambling is at an all-time high in accessibility and popularity. But many betting app developers are rolling the dice blindly without addressing users’ customer experience concerns.

Reddit co-founder Alexis Ohanian raised some eyebrows in the gaming world recently when he predicted that play-to-earn gaming would take over 90 percent of the gaming market in five years. Analysts we spoke with are skeptical of his forecast.

Two new processors were also unveiled by Apple. The M1 Pro supports up to a 10-core CPU and 16-core GPU, as well as up to 32 GB of unified memory. The M1 Max supports a 10-core CPU, up to 32-core GPU, and 64GB of unified memory. Apple claims that the new Macs can get up 21 hours of battery life.

Walmart and Netflix are teaming up to sell merchandise pegged to the streaming media provider's content. "The Netflix Hub brings together some of its most popular shows in its first digital storefront with a national retailer," Walmart EVP Jeff Evans wrote in a news release Monday. The new partnersh...

Esports has grown into a major industry that shows no signs of slowing momentum. Indeed, the esports ecosystem is on pace this year to surpass $1 billion in revenue for the first time. We spoke with several esports aficionados to hear what they had to say about the evolution of esports, what's drivi...

YouTube has taken a backseat to TikTok when it comes to average engagement with Android users, according to a report from a mobile market watcher. During the 11-month period between August 2020 and June 2021, TikTok's Android app has surpassed YouTube in the United States in the average monthly time...

For e-commerce businesses that are seriously considering a new source for brand awareness and customer acquisition, TikTok can be an unbeatable advertising investment, according to Dariya Smailova senior digital media buyer manager at Vendo. The platform allows e-commerce brands to remain visible an...