Analytics

Let's look at how the industry is positioning Tableau and products like it, usually focusing on the idea of data. It baffles me why the industry is so hung up on data, and the conference was a prime example.

Failure to adhere to Amazon's strict policies can lead to serious repercussions such as delayed or frozen payments, loss of product listings, and eligibility to sell on Amazon. Third-party software and outside help are often necessary for staying on top of policy changes.

We spoke with Robert Brown from BDO Digital about customer analytics in retail sales. He noted that a fundamental notion about the role of technology this year is that it is critical to invest in e-commerce and digital marketing.

Building emotional loyalty with customers and employees might be the secret to long-term business success. One way a brand can measure emotional loyalty is to use tools such as customer analytics, which measures customer sentiment.

Quantifying an opportunity to gain the ability to forecast and call a revenue number is largely the sales team's responsibility. But often, those forecasts are flawed.

Building a winning journey is about meeting consumers at the right place, with the right content, the right number of times to drive conversions. How can they do this? Here's how.

Shopping cart and checkout abandonment occurs millions of times daily for online retailers. Let's cover how to measure and improve these e-commerce abandonment issues using 'cartalytics'.

One bad consumer experience can cause a customer to stop using a product, which is why the customer journey revolution is taking center stage at smart businesses. While customer experience analytics can rescue businesses struggling to effectively manage their customer journey, real-time insights are...

Supply chain issues have haunted businesses during the past several months. Given the status of the pandemic and other challenges, they probably won't be resolved any time soon. We spoke with several experts to get their perspective on what's going on with supply chains and how online sellers can ad...