Analytics

Building emotional loyalty with customers and employees might be the secret to long-term business success. One way a brand can measure emotional loyalty is to use tools such as customer analytics, which measures customer sentiment.

Quantifying an opportunity to gain the ability to forecast and call a revenue number is largely the sales team's responsibility. But often, those forecasts are flawed.

Building a winning journey is about meeting consumers at the right place, with the right content, the right number of times to drive conversions. How can they do this? Here's how.

Shopping cart and checkout abandonment occurs millions of times daily for online retailers. Let's cover how to measure and improve these e-commerce abandonment issues using 'cartalytics'.

One bad consumer experience can cause a customer to stop using a product, which is why the customer journey revolution is taking center stage at smart businesses. While customer experience analytics can rescue businesses struggling to effectively manage their customer journey, real-time insights are...

Supply chain issues have haunted businesses during the past several months. Given the status of the pandemic and other challenges, they probably won't be resolved any time soon. We spoke with several experts to get their perspective on what's going on with supply chains and how online sellers can ad...

Bot activity at websites is skewing marketing analytics and costing businesses millions annually, according to a study by bot detection and mitigation firm Netacea. The company maintained in its report that the skewed analytics problem is as costly to businesses as click fraud, which costs businesse...

Amazon heralded its shifting strategies to help sellers expand with new tools during its two-day Accelerate Seller Conference this week. The e-commerce giant announced its growing success with American small and medium-sized businesses empowerment this year, its glowing Sellers Report, and the resul...

New research suggests that retailers may not be fully prepared to handle the expected increase in online shopping and risk considerable shopper bounce to their competitors. Nearly three-quarters of respondents to a survey of 1,500 consumers said their reason for "bouncing" off an e-commerce site res...