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Creators of Fashionable PPE Join Forces for Good
June 23, 2020
In the midst of the global Covid-19 pandemic this spring, entrepreneurs Rebecca Cahua and Vivian Qu joined forces, skills, and teams to create and bring to production a reuseable nanofiltration mask that combines a high level of filtration with breathability and comfort. The E-Commerce Times spoke with Cahua and Qu to hear the story behind their new mask.
Virtual House Calls: The Rise of Telemedicine
June 10, 2020
Online medical appointments have become commonplace during the pandemic, and they're likely to continue, even as in-person medical visits resume. The convenience, accessibility and cost-effectiveness of telemedicine will make it a vital part of comprehensive medical care in the digital age. "Both patients and providers can benefit," said Mia Finkelston, MD, medical director at Amwell.
Classroom of the Future: The Rise of Online Learning
May 14, 2020
By necessity, almost all education is happening online at the moment. However, the trend of online education likely will continue even after the COVID-19 pandemic is over. Online learning is often more convenient than in-person training, and because the methods and techniques for online education are evolving and improving, it quickly has become a preferred business tool.
E-Commerce Optimization During a Crisis and Beyond
April 17, 2020
In this uncertain and increasingly homebound era, customers are turning online for everything from groceries to cat food. It's more important than ever to make sure that websites are optimized for the highest-possible customer engagement and conversion. E-commerce optimization is one game that companies struggling for market share in the midst of a pandemic must play.
Food and E-Commerce: A Healthy Outlook
March 16, 2020
Consumers were becoming increasingly comfortable with the idea of ordering food online, either for pick up or home delivery, even before the onset of the coronavirus pandemic. Now many more shoppers are turning to online grocery shopping. "People have been comfortable ordering food such as pizza for delivery for years," noted Commercetools Vice President of Americas Marketing Margaret Rea.
The Drones Are Coming
February 18, 2020
Spurred by everything from environmental concerns to the desire to avoid congested roads, companies are developing, testing, and beginning to implement a wide array of drone delivery systems. A number of practicalities need to be worked out before drone delivery becomes an everyday occurrence -- including regulations and drone technology itself -- but it's likely only a matter of time.
Televerde's Michelle Cirocco: 'Invest in Disempowered Populations'
January 20, 2020
The prison workforce development program run by Televerde delivers significant economic and cultural value, concludes a study recently conducted at Arizona State University's Seidman Research Institute. Televerde trains and employs incarcerated women, and it offers many of them employment when they leave prison. Televerde CSRO Michelle Cirocco spoke about the study and about the long-term benefits of Televerde's program.
Building E-Commerce Wave: Social Media Shopping
January 13, 2020
Consumers are on social media constantly, scrolling through posts. Many have begun clicking on brand posts and making purchases. "Social commerce is becoming increasingly popular for brands," noted Darin Archer, chief strategy officer at Elastic Path. "Even when the transaction itself may be happening outside the app, there's a much smaller gap between discovery and purchase."
Recommerce: The New Art of Secondhand Sales
January 6, 2020
Recommerce is booming, with companies meeting consumer demand for more affordable and sustainable alternatives to buying new. "I believe recommerce is popular because there is an alignment amongst people who see that consuming products as we have in the past is creating huge environmental problems, so people want to shop differently," said Nicole Bassett, cofounder of The Renewal Workshop.
ISACA Board Member Gabriela Reynaga on Gender, Tech and Perceptions
November 22, 2019
ISACA, a global nonprofit organization focused on the development, adoption and use of globally accepted, industry-leading knowledge and practices for information systems, recently released "Tech Workforce 2020: The Age and Gender Perception Gap." Based on a survey of 3,587 ISACA members in 126 countries, this report examines the work experiences and perceptions of workers in tech fields.
The Rise of D2C
November 18, 2019
Direct-to-consumer commerce, or D2C, is on the rise. Increasingly, consumers are expecting to interact directly with the companies that market and manufacture products. "Direct-to-consumer commerce has been enhanced by the explosion of the Internet. E-commerce provides a more convenient and frictionless buying experience," said Peter Edlund, chief solutions evangelist at DiCentral.
Voice Commerce: It's a Natural
November 5, 2019
Consumers increasingly are shopping by voice rather than typing on a keyboard or searching on a phone. People are growing more comfortable with voice assistants, as the tech becomes smarter and more conversational every day. "Consumers appreciate the simplicity of using voice to shop," said Shilp Agarwal, CEO of Blutag. "Users can express their purchasing intent much more quickly over voice."
E-Gurus: Online Guides to Personal Growth
October 25, 2019
The personal and professional growth coaching industry is exploding, thanks in part to the accessibility afforded by the Internet and digital technologies. People who want to improve themselves are flocking to Skype sessions, online classes, Facebook groups, and other venues to work with life and performance coaches, get career advice, and network with other seekers.
Fitting Clothing Sales to E-Commerce
October 15, 2019
When buying clothes, many consumers still prefer to head to a bricks-and-mortar store, browse the racks, and try things on. There's something about clothing, after all, that's inherently tactile and personal. Gradually, however, the way people buy clothes has been changing. Digital technologies are reshaping the world of online fashion sales. One of the keys to sales success is personalization.
Engaging in Ethical E-Commerce
September 19, 2019
Gone are the days when businesses just did business. Now, it's almost expected that business values and ethics will play an enduring role in a company's identity. From the products they sell to the way they treat their employees, businesses are finding that they no longer can separate what they do from what they believe -- and customers want to know what the businesses they deal with stand for.
The Beauty of Progressive Web Apps
September 3, 2019
As more Web traffic comes from mobile devices -- particularly traffic to e-commerce sites -- it's becoming ever more important for businesses to have content that loads onto small screens easily, quickly and effortlessly. To some degree, native mobile apps until now have filled that need, but they must be downloaded, and their functionality may have significant limitations.
Making It in Multichannel E-Commerce
August 23, 2019
Contemporary e-commerce means selling through a variety of channels beyond traditional company-owned websites -- including a plethora of social media, mobile and other platforms. Multichannel selling quickly has become the norm, and consumers increasingly expect to be able to shop wherever they happen to be in the digital world. "Today, retailers have countless options of channels to choose from," said Marcel Hollerbach, CMO of Productsup.
The Subscription Model: The Shining Star of E-Commerce
July 11, 2019
Subscription sales have become a strong part of e-commerce. Everything from razors to dog toys to movies is being sold on the subscription model, and there is no sign of letting up. "Our customers tell us that opening their BarkBox with their dog is one of the best experiences they share every month," said Allison Stadd, vice president of marketing at Bark, about its monthly dog supply box.
The Greening of E-Commerce
June 24, 2019
E-commerce by its nature involves a lot of packaging and shipping, and e-commerce companies can't always control how their products get sent. There are ways to make these processes more sustainable, however, and the benefits might well be worth the effort. "E-commerce won't stop growing anytime soon," said Mark Bastiaanssen, CEO of Shiptimize. "Many models are currently being tested."
The New Era of E-Commerce Personalization
June 17, 2019
A personalized shopping experience gives e-commerce sites an edge, and businesses increasingly have been seeking ways to welcome their customers. "Every business should make their customers feel like they are the most important customer in the world," said Rob Maille, head of strategy and customer experience at CommerceCX. "To do that you need to know and anticipate their wants and needs."
Getting Chatty With Chatbots
May 28, 2019
Chatbots are an important part of the e-commerce shopping experience. They answer questions, provide information, and help customers along in their buying journey. Though they may never replace human beings entirely, they are central to many e-commerce-related interactions. Because they can be everpresent, chatbots are vital for keeping customers and potential customers engaged with a brand.
Online Shopping Gets Real: The Rise of Interactive Product Visualization
May 13, 2019
The shopper's desire to touch, feel, see and hear is what interactive product visualization is all about. In a world dominated by digital interfaces, interactive product visualization gives consumers the opportunity to experience, see, and understand products before buying them. Interactive product visualization brings products closer to the people interested in purchasing them.
The Rise of Headless Commerce
April 15, 2019
"Headless commerce" has become an e-commerce buzzword lately, but how can brands use it to their advantage? "In its most basic terms, 'headless commerce' refers to the decoupling of a website's presentation layer -- the front end -- from its commerce and business logic/function layer -- the back end," said Meghan Stabler, vice president of product marketing at BigCommerce.
The Power of Influencer Marketing
April 5, 2019
Influencer marketing uses the popularity of people who have many followers and a wide reach to sway opinions. It's very much a strategy for the social media age. "Influencer marketing is one of the fastest-growing marketing channels today," said digital strategist Shane Barker. "It involves leveraging social media influencers or key leaders to get more people to trust your brand."
Boosting E-Commerce Sales Through Storytelling
March 18, 2019
Storytelling is a central part of e-commerce marketing, and it's vital that brands both know their own stories and understand how to tell them. Everything from brand loyalty to purchasing decisions relies on a company having an engaging and well-told story. "Facts tell, but stories sell," remarked Samantha Reynolds, president of Echo Storytelling Agency. "We decide what to buy based on emotion."
Learning Online: Getting Down to Business
March 4, 2019
Online learning platforms have made it easier than ever to offer workshops, courses and educational content of all kinds. In addition to the growth of online learning in traditional educational spheres, there's been growth in the business world. Companies increasingly have been using online learning platforms both to train employees and to educate customers.
Peddling Analog Tools in a Digital World
February 25, 2019
From fountain pens and high-end pencils to unique paper notebooks, analog writing tools have legions of fans, even though we're living in a primarily digital world. It's precisely the physicality of analog tools that makes them appealing to many people immersed in a digital reality. They're grounding and real in a world that has become increasingly ephemeral.
Wading Into the E-Book Publishing Waters
February 4, 2019
Writing and publishing an e-book can be a great way to develop your brand, reach a broad audience, and potentially increase sales of your products or services. "Publishing an e-book is part of building and promoting your brand as an authority and thought leader," said Liz Mays, director of sales and marketing for Pressbooks. "It can make you more visible in your industry."
Marketing Mindfulness: A New Age of Digital Consciousness
January 25, 2019
In this era of stress and anxiety, being able to slow down, breathe, and focus on the moment at hand are key skills for surviving and being successful. Mindfulness has become a vital commodity, and those who can coach others to live more mindfully are in particularly high demand. An industry has grown up that offers everything from streaming yoga classes to meditation apps.
The New Brick-and-Mortar: Shopping's Blended Future
September 26, 2018
With the advent of digital technologies and the radical growth of online shopping, it might seem that brick-and-mortar stores are on the way out, but that's not so. Physical stores are likely to remain far into the foreseeable future. However, the nature of those stores will be fundamentally transformed. Only those that become capable omnichannel retailers are likely to survive.
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