For many years, one of the big concerns of the cloud software industry has been ensuring that the user experience was as good for enterprise software users as it was for consumers on big websites like Amazon. That has been a good motivator, because today's apps on both desktops and mobile devices have seen major improvements. That applies to today's partner ecosystem as well.

In IT, we've been hearing about the "cybersecurity skills shortage" for a few years. There is no shortage of statistics and data about it: More than 70 percent of participating organizations reported being impacted by the skills shortage, according to an ESG/ISSA research report. Likewise, more than half of the organizations surveyed for an ISACA report noted unfilled cybersecurity positions.

I went to Lenovo Accelerate last week and feasted my eyes on one of the most innovative PCs I've ever seen. However, as I absorbed the rest of Lenovo's announcements, I realized I was looking at just the tip of what could be a significant coming change in personal computers -- one that could eclipse every change we have seen so far. Lenovo's "one more thing" is a coming foldable screen laptop.

I just dumped US Mobile after less than four months, setting a new speed record for hitting my tolerance-for-b.s. ceiling. I'd had high hopes for this relatively new mobile virtual network operator, but it turns out I chose poorly. Switching wireless service providers is one of those things I don't relish doing, but every few years I find that I'm in a one-way relationship with my carrier.

It's surprising that philanthropy as an industry has gotten by for so long without technology. That's changing, however. The cost of technology has dropped at the same time that philanthropic organizations have been discovering an acute need for it. Of the more than 1.5 million charitable organizations in the U.S., it's not a stretch to say that the vast majority of them are small and underfunded.

Apple, Google and Microsoft are three very powerful companies. Two of them had big events last week -- Google I/O and Microsoft Build. What I found interesting was that both Google and Microsoft largely were on the same page about focusing on the customer. Both Google and Microsoft have been making massive advancements with AI. Both have increased their efforts to make the world a better place.

It's not that Salesforce has introduced more artificial intelligence apps for its Einstein analytics tool set -- this time for financial services -- that's important. It's that the clear trend now emerging is that you can't really have an industry market solution-set without analytics tuned to the vertical. There are at least two ways to do analytics.

I spent a good deal of my educational and early career as an analyst doing research at scale. In fact, the way I got into the executive resources program at IBM was through one of the largest research projects my division had ever undertaken. A recurring issue with those who attempt to address the diversity and inclusion problem is that in the absence understanding it, they focus on the symptoms.

Drop Tank is a small company in footprint -- it started with only 22 people -- but it has an outsized mission: to provide loyalty and discount programs to thousands of gasoline retailers. It has been decades since gas stations offered incentives to purchase their products. Last time, in the 1960s, retailers routinely would offer silverware, glassware and china with fill-ups.

Many consumers in recent years have opted to cut the cord -- that is, to ditch cable or satellite TV and instead rely on OTT streaming services for their viewing pleasure. Price has been one factor, but changing viewing habits has been another. As a reporter who covers pay-TV services of all varieties, I actually went the opposite direction and for some time have had both cable and satellite.

CRM guru Esteban Kolsky and I did some primary research earlier this year, paid for by Zoho. We wanted to improve our understanding of what buyers of CRM systems were most interested in, and to discover their highest priorities. Our survey population was comprised of more than 200 highly qualified executives and managers in companies with workforces that ranged from 500 to several thousand.

Tesla sure didn't have a good week last week, given the kind of press coverage it got. I'm not that worried about Tesla going away, though, as its products are far too popular for it to disappear. On the other hand, management clearly needs to be fixed. What got me started looking at Tesla last week was that it pretty much announced that Nvidia was its Kryptonite.

There's been a chorus of calls from all corners for social media regulation -- from pundits like me to the halls of Congress and even from Facebook CEO Mark Zuckerberg himself. The social media community seems tied up in knots over what to do about the abuse happening within their communities, but if you look elsewhere you might see signs of solutions that could solve some fundamental problems.

The big news last week was that Apple finally agreed to settle its fight with Qualcomm. Kudos to Tim Cook, because I've known a lot of CEOs rather who would have fought to the death than admitted they were wrong -- and not only wrong but acting disingenuously the entire time. Fighting this to the death would have been far worse. What spurred the settlement likely was he defense Qualcomm mounted.

The other day Salesforce announced that it was integrating its philanthropic arm, the nonprofit Salesforce.org, into the larger organization, Salesforce.com. This makes a round trip for "the org." At its founding, Salesforce built its 1-1-1 model of philanthropy -- donating 1 percent of its equity, product and employee time to communities around the world -- into its core business.

It is expected that 5G will move aggressively into the market, with near-complete major metropolitan coverage by the end of the year. This technology is a game-changer, but it doesn't come without issues, one of which is the massive change in network loading. 5G will shift the bottlenecks from the wireless networks to the backhaul, where the expected massive increase in traffic will force some rather impressive network upgrades.

Customer relationship management keeps expanding, and some people might wonder why we never seem to get all the way to some mythical goal of perfection. One of the chief reasons is that the goal posts are moving away from us and always will be. This isn't some plot by the software companies to drive demand. From what I've seen, most companies simply try to keep up with demand with increasingly diverse products that meet real market needs.

A little over 10 years ago, we were toasting social media as the great innovation that would enable CRM to traverse the mythical last mile between vendors and customers. Every analyst had something positive to say about social and its future role in CRM. I wrote a paper forecasting that social networking and analytics would be tightly interwoven into the fabric of the vendor-customer relationship.

There should be no argument that we live in a diverse world, and that the technology industry doesn't reflect that diversity. The lack of diversity in employees makes it very difficult for companies, both in and out of the tech market, to address their increasingly diverse customer base effectively, whether buyers or end users. This has resulted in books like Technically Wrong.

Mark Zuckerberg's most recent effort to change the conversation about Facebook seems like just another attempt at self-justification. In a recent op-ed, he places the onus squarely on the shoulders of government to regulate how social media works. "I believe we need new regulation in four areas: harmful content, election integrity, privacy and data portability," Zuckerberg wrote.

In one way or another, CRM is the heart of the digital disruption, or the modernization of business. CRM was the first front office system to help organize significant staff doing important but far from routinized things for the business. You could rely on back office apps to organize various aspects of production, but the front office was the Wild West before CRM.

CRM guru Samson Lee has a new idea about customer experience. I don't know that I agree with it, but Lee has a way of making you question your assumptions and possibly change your viewpoint. Lee describes extreme experience as the inevitable pain you have to go through to reach nirvana -- that is, get the product or service you want from the vendor you want.

One of the things I mention very infrequently is that I was groomed to be a CEO from a very early age. My educational background and two programs at IBM gave me a unique view of what kills a company. One of the big company killers -- and Chrysler before Lee Iacocca is a leading example -- is excess product breadth. That is what we just saw from Apple last week.

While CRM software is a vital tool, CRM itself is really a discipline: It's the cultivation of the customer relationship and the management of customer data to create better experiences for the customer and to generate better results for the business. The CRM application doesn't exist on its own in many organizations -- or in many vendors' suites of products, for that matter.

Here we go again, right down the hype cycle and into new product land. In the last week, two major enterprise software companies, Oracle and Salesforce, announced customer data platform products. Oracle announced its product last week in Las Vegas at its Modern Customer Experience event. This week, Salesforce announced that it is building a customer data platform.

I spent last week at Nvidia's GPU Technology Conference, and I expect this will be the last year it will go by that name. The company has evolved significantly during the last decade with robotics, AI, and even complete workstations and servers taking it well beyond its GPU roots. However, Nvidia doesn't yet have an effective way to convey how all the things it is doing will change the world.

Oracle held its Modern Customer Experience conference in Las Vegas this week, and it was eye-opening. This is the fourth MCX conference and an important milestone for a company that came to the cloud later than its competition. No doubt about it, Oracle has done much in a short time to develop and deploy its customer experience vision, so it is now possible and fair to critique the company's progress.

Elizabeth Warren's desire to curtail Facebook, Amazon and other companies that have misused their massive power -- or may do so in the future -- is well founded. The U.S. appears to be trending toward civil war, and I'd place social media in general on the wrong side of this trend. However, we need a plan that will cure the problem without killing the patient.

Trying to do business without also having a modern CRM system is like walking around naked. You can do it, at least for a little while, but people will begin to think you're weird -- and the trouble is, those people are all potential customers. CRM is essential today because, despite our reverence for the free market, it's really more like free markets -- plural.

The tech market is defined by its battles: Microsoft vs. IBM; Apple vs. Microsoft; Netscape vs. Microsoft; Google vs. Microsoft. If Microsoft were a person, it likely would have PTSD. Then there was Apple vs. Google, and now the big one is Apple vs. Qualcomm. The screwy thing for me is that Huawei represents a far greater threat to both companies than they represent to each other.