I have never been a big fan of the term "360-degree view of the customer," mostly because you never can have a complete view of your customers. It's simply impossible. Things happen that you don't capture in the data, as CRM guru Paul Greenberg has pointed out. They get divorced, their dog dies, they get a really nice birthday gift. Those things can affect customers' buying behavior.

I've followed several female CEOs over the years. Most failed, largely because they were both unqualified for the job and their boards didn't back them up. In several cases, the board and the CEO seemed to be in conflict, or the board failed to act. That has created the impression that female CEOs are a bad bet. However, I believe the real problem is that boards haven't been doing their jobs.

OK, this is looking somewhat predictable. Oracle reported $9.20 billion in Q1 revenue, or $0.03 per share, against consensus estimates in the $9.24 to $9.29 range. In other words, it missed its number. How concerning is this? Excuse me while I yawn. It's important all right, but no reason to get crazy. Still, some representatives of the widows and orphans who own the stock went into a tizzy.

Every child who's ever played a board game understands that the act of rolling dice yields an unpredictable result. In fact, that's why children's board games use dice in the first place: to ensure a random outcome that is -- from a macro point of view -- about the same likelihood each time the die is thrown. Consider what would happen if someone replaced the board game's dice with weighted dice.

Dreamforce continues to bear down on the world like a hurricane slowly approaching from across the ocean -- in a good way, if that makes any sense. Salesforce has pumped new products into the market that will serve as the focus of at least part of the discussion. The company recently introduced improvements or whole new products for the SMB market, philanthropy and financial services.

Since the industrial revolution, technology has changed society continually. Largely due to innovations in semiconductor electronics, software and computer technology, the pace of technological development has continued to accelerate over the past 50 years. Personal computers now fit into your pocket. You have access to people and information all over the world through the Internet.

More often than you might think, disruptive innovations travel in pairs -- at least until they are separated by the markets, which decide one is useful and the other no so much. Sometimes they're symbiotic. Both may be useful or even necessary -- like hardware and software -- but that's not always the case. Consider the strange pairing of blockchain technology and cryptocurrency.

The EU has been stretching its wings. In the shadow of Brexit, it apparently has decided it has the real enemy of the people in its sights: social media companies and Google. France is even more aggressive, suggesting that the EU's "right to be forgotten" law should apply worldwide. Given that it actually does fall within the legitimate purview of government, it is hard not to agree.

At the last Dreamforce, Salesforce introduced a new cloud dedicated to philanthropy, and the company began delivering on a three-part strategy this year. The Salesforce Philanthropy Cloud is a product of what used to be called the "Salesforce Foundation" but now is referred to as "Salesforce.org." The idea is not rocket science. The new cloud is designed to be a meeting place that facilitates interactions between nonprofits and funding sources.

Well, here's one Dreamforce idea I never heard of. A group of groups opposed to the Trump administration's immigrant detention and separation policies has announced that it will picket Dreamforce. It already has called on speakers attending the event to pull out. A long time ago, a very underfunded Salesforce marketing team tried a similar stunt, disrupting Siebel user group meetings.

The level of effort devoted to manipulating our opinions is unprecedented. Granted, a lot of this has to do with the fact that most of the "free" online services we use aren't free at all. They are trading our ability to make measured opinions for advertisers' money, and some of these "advertisers" are foreign governments. There is one question we should be asking of any inflammatory story: Why?

I once took a market research class that focused on the identification and elimination of bias. My final paper was on an intentionally biased piece of research. It was far easier to introduce bias and then talk about the bias than it would have been to attempt to do unbiased work and defend it as unbiased. For that reason alone, it's almost certainly true that Google's search engine is biased.

The Salesforce people whom I speak with are all heads down and breathing hard in the big push to Dreamforce. In other words, things are normal for this part of the cycle. The big questions for each show are, "What will the vendor emphasize this time?" and "Will that be a tone set for the industry for the year ahead?" Sometimes the announcements set a tone but not always.

If Tesla should go under, it would set back the electric car industry a decade or more. Early in the last century, electric, steam and gas all competed for the automotive industry, resulting in far more advancements in gas cars than electric over the decades. Thankfully, no one has brought back steam. Some recent breakthroughs actually could make gas cars more efficient than many electrics.

There's an emerging theme in sales and marketing that I expect could influence some of the messaging associated with upcoming events like Salesforce's Dreamforce and Oracle's OpenWorld. Each company will have lots to say about security, analytics and machine learning, the IoT, and blockchain, but what's under the radar is the practical application of much of this to marketing and sales.

No one at Oracle will ever be nominated for sainthood, and that's probably OK with them. Over the years the company has developed a bad boy image that in some cases is richly deserved, while in others it has been embellished by events. Much derives from the brash doings of founder and longtime CEO (now CTO) Larry Ellison, who may be a charter member of the "never explain, never complain" club.

There's a lot of hype around artificial intelligence as the greatest thing since sliced bread, but will AI really help with cybersecurity? Criminals who run cybercriminal businesses also are capable of using the AI to commit crimes. It's logical that if one person is smart enough to develop cyberprotection technologies that utilize AI, then thoughtful, creative criminals can use it too.

When I read the book Ready Player One, I really got excited about the future of virtual reality, but the movie really didn't do the book justice. Some blockbusters have succeeded in interspersing computer graphics with real people and making it hard to tell the difference. Still, a totally rendered movie still looks like animation and you just don't get the film quality you get from, well, film.

The City of Sunrise Firefighters' Pension Fund has sued Oracle, alleging that its executives lied about the company's successes in the cloud and engaged in coercion and threats to sell its cloud products, "creating an unsustainable model that fell apart." The plaintiff apparently is seeking class-action status for the suit. Oracle has called the suit meritless and said it would defend against it.

One of my reporting beats is TV technology. In my lifetime I've seen some of the most significant advances in television, and unlike many who take it for granted, I have a very deep respect for TV. My actual birthday is in January, but Aug. 21 is a date that is much more momentous to me. Back in 1980, it was the date on which my family was first connected to cable TV.

SugarCRM has agreed to acquisition by Accel-KKR, a leading technology-focused private equity firm. Although the announcement calls the deal "a significant investment," what typically happens when private equity moves in is that venture capital moves out. Private equity likes to own everything and thus have greater control. In basketball terms, Sugar just got a big rebound and a new shot clock.

During the same week it was sued by irate investors over progress moving its customer base to the cloud, Oracle protested a procurement process for the Joint Enterprise Defense Infrastructure. The lawsuit will take a long time to resolve, and it's difficult to see how the plaintiffs can prove their case -- but in comparison, the Department of Defense's procurement will run at light speed.

If you're a technologist, you've probably noticed a few new things associated with Chrome 68's release last month. One of the more notable changes is that it now uses a "not secure" indicator for any site not using HTTPS. So instead of providing a notification when a site is HTTPS, it now provides the user with a warning when it isn't. One of those groups is users of government websites.

Tesla is trending to fail spectacularly. It has been burning cash at an unsustainable rate, and it keeps making avoidable mistakes that weaken it. Here's what is weird: You'd think the firm's biggest problem would be that every large car maker was working behind the scenes to kill it. However, the car companies for the most part appear to have worked harder to emulate Tesla than to destroy it.

A lot of people might have thought Oracle's announcement of the autonomous database at last year's OpenWorld and its subsequent release earlier this year were the whole story, but there's a lot more. This week's webcast featuring Larry Ellison was proof. Ellison must find his CTO role -- since he handed the CEO reins to Safra Catz and Mark Hurd -- to be stimulating and liberating at the same time.

There are many interpretations of Salesforce's elevation of Keith Block to serve as co-CEO with Marc Benioff. Block has been the company's vice chairman and president for several years, and the elevation could be a recognition of the obvious -- he's been doing the job without the title for a while. However, Salesforce and Benioff are well known for getting added mileage from any move they make.

Social is nearing the end of its "hypecycle," the phase during which an innovation is seen as everything from a cancer cure to free lunch. Most of the claims prove baseless, but then something curious happens. Users take another look and discover some things that the innovation is good for. There's a really good case to be made for a technology that helps you keep in touch with your 200 besties.

Apple is one of the most popular and powerful companies in the U.S., and last week it became the most valuable as well. That news brought back some personal memories of my time at IBM, when it was the most powerful and valuable technology company in the world. For a long time, it seemed virtually untouchable. However, IBM went off the rails, and by the early 1990s the stock had collapsed.

We've all been there: scrolling through a seemingly never-ending carousel of shows and movies available on Netflix, trying to find the one thing we might want to sit down and enjoy. Except we often end up spending more time looking for something to kick back and view than actually watching the thing itself. But fear not! You too can optimize your Netflix viewing experience.

I fear CRM could be tainted by the failings of social media and the bad actors who exploited social platforms. Today it seems especially important for CRM to separate itself from the worst aspects of social to the extent that we can. There's certainly a lot to say -- from continuing to talk about the care we take of customer data to explicitly renouncing some of the tactics.