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The Rise of Headless Commerce
April 15, 2019
"Headless commerce" has become an e-commerce buzzword lately, but how can brands use it to their advantage? "In its most basic terms, 'headless commerce' refers to the decoupling of a website's presentation layer -- the front end -- from its commerce and business logic/function layer -- the back end," said Meghan Stabler, vice president of product marketing at BigCommerce.
SEO: How Important Is It to Make the First Page?
April 12, 2019
In a recent E-Commerce Times poll, only 4.32 percent of respondents said there was always enough information on the first page of search results to meet their needs. By comparison, 14.05 percent said they found the first-page search results were rigged and limited by algorithmic highlights. More than one quarter, 25.41 percent, said even if the first page provided enough, they wanted to see more.
The Power of Influencer Marketing
April 5, 2019
Influencer marketing uses the popularity of people who have many followers and a wide reach to sway opinions. It's very much a strategy for the social media age. "Influencer marketing is one of the fastest-growing marketing channels today," said digital strategist Shane Barker. "It involves leveraging social media influencers or key leaders to get more people to trust your brand."
Apple TV+ Is Much More Than a 'Netflix Killer'
March 29, 2019
Apple announced several new services earlier this week. Apple TV+, the star of the lineup, will launch this fall with some high-profile original content -- something that has become key to the success of any OTT streaming service. Apple also announced Apple TV Channels. With this announcement it could be argued that Apple is hedging its bets. channels, as well as other OTT services.
Boosting E-Commerce Sales Through Storytelling
March 18, 2019
Storytelling is a central part of e-commerce marketing, and it's vital that brands both know their own stories and understand how to tell them. Everything from brand loyalty to purchasing decisions relies on a company having an engaging and well-told story. "Facts tell, but stories sell," remarked Samantha Reynolds, president of Echo Storytelling Agency. "We decide what to buy based on emotion."
End of the Line for Windows 7: Open Road for Hackers
March 7, 2019
Microsoft has been urging customers to upgrade from its Windows 7 operating system, while attempting to ease the transition with several options for extended support. It will stop providing routine fixes and security patches effective January 2020. Regular support for Windows Server 2008 also will end at that time. Windows 7 enterprise customers can subscribe to Extended Security Updates.
Learning Online: Getting Down to Business
March 4, 2019
Online learning platforms have made it easier than ever to offer workshops, courses and educational content of all kinds. In addition to the growth of online learning in traditional educational spheres, there's been growth in the business world. Companies increasingly have been using online learning platforms both to train employees and to educate customers.
Peddling Analog Tools in a Digital World
February 25, 2019
From fountain pens and high-end pencils to unique paper notebooks, analog writing tools have legions of fans, even though we're living in a primarily digital world. It's precisely the physicality of analog tools that makes them appealing to many people immersed in a digital reality. They're grounding and real in a world that has become increasingly ephemeral.
Wading Into the E-Book Publishing Waters
February 4, 2019
Writing and publishing an e-book can be a great way to develop your brand, reach a broad audience, and potentially increase sales of your products or services. "Publishing an e-book is part of building and promoting your brand as an authority and thought leader," said Liz Mays, director of sales and marketing for Pressbooks. "It can make you more visible in your industry."
Marketing Mindfulness: A New Age of Digital Consciousness
January 25, 2019
In this era of stress and anxiety, being able to slow down, breathe, and focus on the moment at hand are key skills for surviving and being successful. Mindfulness has become a vital commodity, and those who can coach others to live more mindfully are in particularly high demand. An industry has grown up that offers everything from streaming yoga classes to meditation apps.
The Biggest Cybercrime Threats of 2019
January 11, 2019
A new year means a fresh start, but it doesn't mean that old threats will go away. In fact, in the world of cybersecurity things could get far worse before they get better. Cybercrime continues to increase, as it allows nefarious actors to operate at a safe distance from victims -- and more importantly, law enforcement. Cybercrime often doesn't get the same attention as other types of crimes.
'DNA Printing' in the Cloud, Part 3
January 2, 2019
DNA printing has given rise to the world's first "DNA printer" on the market, a claim advanced by the product's creators. The BioXp 3200 System is available from SGI-DNA, a division of Synthetic Genomics, a San Diego biotechnology company. The BioXp 3200 System is a DNA/RNA assembler and synthesizer made out of steel, glass, plastic, insulated wire, laboratory instruments and microprocessors.
'DNA Printing' in the Cloud, Part 2
December 26, 2018
In DNA printing, genetic code becomes computer code. This occurs when the chemical bases adenine, thymine, cytosine and guanine present in a chemical mix or gene sequence are translated by computer through gel electrophoresis technology into their representative letters: A/T, T/A, C/G, G/C. This alphabet code was formalized in 1970 by the International Union of Pure and Applied Chemistry.
'DNA Printing' in the Cloud, Part 1
December 18, 2018
DNA printing is based on the natural flow of genetic information in a cell from DNA through RNA to amino acids to proteins, from gene to protein, genome to proteome, genomics to proteomics. DNA, life's foundation blueprint, makes up genes, the instructions for making proteins -- the complex molecules that do most of the work in living organisms. "DNA makes RNA makes proteins make Life."
How to Choose a B2C E-Commerce Suite
November 27, 2018
In order to grow, brick-and-mortar stores realize they must use their digital touchpoints to enhance their customers' in-store experiences. Online retailers recognize they need to separate themselves from the pack through faster and more informative shopping experiences. And omnichannel sellers and brands are aware they need to provide their customers with a seamless, cross-channel experience.
The New Brick-and-Mortar: Shopping's Blended Future
September 26, 2018
With the advent of digital technologies and the radical growth of online shopping, it might seem that brick-and-mortar stores are on the way out, but that's not so. Physical stores are likely to remain far into the foreseeable future. However, the nature of those stores will be fundamentally transformed. Only those that become capable omnichannel retailers are likely to survive.
The Future of Open Source
September 19, 2018
Linux and the open source business model are far different today than many of the early developers might have hoped. Neither can claim a rags-to-riches story. Rather, their growth cycles have been a series of hit-or-miss milestones. The Linux desktop has yet to find a home on the majority of consumer and enterprise computers. However, Linux-powered technology has long ruled the Internet.
Despite Emmys, Road Ahead Is Bumpy for Streaming Services
September 18, 2018
Netflix had a very good showing on Monday, winning 23 Emmy Awards and tying longtime Emmy-winning powerhouse HBO. Netflix, an over-the-top streaming service, claimed 112 nominations this year, four more than its premium pay-TV channel rival HBO, which had dominated the Emmys for nearly two decades. Although the Emmy wins were good news for Netflix, other recent news has been far less rosy.
Medical Device Insecurity: Diagnosis Clear, Treatment Hazy
September 11, 2018
An increasing number of healthcare professionals have become alert to the need for well-rounded medical device security in recent years, and players throughout the industry have started putting more effort into raising the bar. Developers have become aware of the most glaring holes, and more information security researchers have been brought into the fold.
Human Rights Groups Amplify Call for 'Killer Robot' Ban
August 30, 2018
Leaders from Human Rights Watch and Harvard Law School's International Human Rights Clinic last week issued a dire warning that nations around the world haven't been doing enough to ban the development of autonomous weapons -- so-called "killer robots." The groups issued a joint report that calls for a complete ban on these systems before it becomes too late to act.
Amazon's DVR Scheme May Be Taking Shape
August 24, 2018
There's a rumor in circulation that Amazon has been working on a DVR that would allow users to record live TV, and then stream that content to a smartphone and other mobile devices. Amazon aims to mount a direct challenge to DVR pioneer TiVo -- a company that was at the forefront of digital video recording 20 years ago -- according to reports. The Amazon DVR is codenamed "Frank."
5 Steps to a Riveting Company Story
August 22, 2018
Telling an engaging and effective story is vitally important for the success of a business. A good story draws people in, fosters loyalty, and brings your brand alive. "It's important for brands to tell their story because the story is what actually resonates with humans," said Nathan Young, storytelling communication instructor at Storytelling Consultant. "We're hardwired to remember stories."
At-Home Eldercare Goes High Tech
August 11, 2018
The call came in less than an hour before the 8 a.m. shift was scheduled to start: A family emergency meant the regular caregiver for an elderly client couldn't make her shift that day, so a replacement caregiver was needed ASAP. Homewatch CareGivers of San Juan Capistrano had to quickly send a substitute from its pool of licensed, trained and security-bonded caregivers.
The Internet's Truth vs. Fake News Showdown
August 10, 2018
Facebook earlier this week pulled the plug on the official page for Alex Jones, host of Infowars and noted conspiracy theorist. YouTube quickly followed, removing Infowars and Jones' videos. Facebook's move followed Apple's decision to pull five of Infowars' six podcasts -- including the "Alex Jones Show" and "War Room" -- from the iTunes and Podcasts apps.
The Wiggly Line Between Journalism and PR
August 9, 2018
The line between journalism and public relations can be fuzzy, and news organizations have wrestled with that problem for some time. However, that line recently has become more blurred than ever, with some publications enlisting armies of nonprofessional scribes to satisfy an insatiable appetite for content. It's easy to understand why the problem has mushroomed.
5 Practical Tips for Crowdfunding Success
August 7, 2018
"Crowdfunding is more than just the money," remarked Justin Giddings, CEO of The Kickstarter Guy. "In some ways, it is the perfect laboratory to explore and develop the market viability of your project. If you can launch a new brand and attract thousands of people within a short time frame, it becomes a mile marker of the consumer readiness of the product."
Leveraging Blockchain for B2B E-Commerce
August 6, 2018
Worldwide spending on blockchain will hit $1.5 billion this year -- twice as much as in 2017 -- and it will total nearly $12 billion in 2022, according to IDC. The technology is expected to have a five-year compound annual growth rate of 73.2 percent. Cross-business collaboration and interoperability have emerged as key aspects in the technology's growth.
E-Sports Pioneers Are Making It Up as They Go
August 3, 2018
A major "sporting event" aired on ESPN, Disney XD and ABC last weekend. It wasn't the recently completed FIFA World Cup, the finale of the Tour de France or the MLB All-Star Game. It was the Overwatch League Grand Finals -- the biggest e-sports championship to date. Much of the competition was "broadcast" via the online service Twitch, but on July 11 the Overwatch League announced a new deal.
How Online Businesses Must Comply With New California, EU Privacy Laws
July 27, 2018
Governor Jerry Brown last month signed into law the California Consumer Privacy Act. The CCPA is the state's response to a growing concern that consumers need stronger means to protect their personal information. The issue came to a head in part due to recent breaches that exposed the personal data of millions of American consumers. However, the CCPA also addresses other privacy incidents.
Gamification and E-Commerce: Play Your Way to Success
July 23, 2018
Gamification is one of the hottest trends in the business world. Incorporating game elements can be a great way to engage customers and employees alike -- using an activity that has appealed to humankind since its beginnings. "Humans have been playing games for thousands of years. Some argue that games predate culture," said Brandon Marsala, creative director of content and strategy at Mindspace.
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What is the state of the Linux desktop?
It's edging its way into the mainstream.
It's wildly popular -- but only with open source fans.
It's in trouble due to fragmentation.
It never had a shot in a Windows-dominated PC world.
It's too cumbersome for most computer users to bother.
I'm not familiar with the Linux desktop.