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Uber Drones to Make Meal Drops This Summer
June 21, 2019
Uber Elevate, the aerial arm of rideshare service Uber, will test a fast food delivery by drone service later this summer in San Diego. Delivery destinations won't be houses or apartment buildings, however, but instead will be "designated safe landing zones." Those landing zones could include the roof of a parked Uber vehicle in one scenario. An Uber courier would hand-deliver it to the consumer.
The New Era of E-Commerce Personalization
June 17, 2019
A personalized shopping experience gives e-commerce sites an edge, and businesses increasingly have been seeking ways to welcome their customers. "Every business should make their customers feel like they are the most important customer in the world," said Rob Maille, head of strategy and customer experience at CommerceCX. "To do that you need to know and anticipate their wants and needs."
Reliving D-Day Through Augmented Reality
June 6, 2019
The National Museum of the US Air Force in Dayton, Ohio, is honoring the exploits and sacrifices of the Greatest Generation in a new augmented reality exhibit "D-Day: Freedom from Above." This AR experience commemorates the 75th anniversary of the Normandy landings, which helped liberate France and Western Europe from the Nazis and lead to the Allied victory in the Second World War.
The Cannabis Rush: Where There's Smoke, There's E-Commerce
May 31, 2019
The budding online cannabis industry has a long way to go before it delivers bumper crops. The market for both recreational and medicinal cannabis has been plowed and pre-seeded by the previous underground market and the impetus of state laws legalizing its use. Still, the cannabis industry is almost invisible online, cloaked as it is in a broad ad and search engine blackout.
Getting Chatty With Chatbots
May 28, 2019
Chatbots are an important part of the e-commerce shopping experience. They answer questions, provide information, and help customers along in their buying journey. Though they may never replace human beings entirely, they are central to many e-commerce-related interactions. Because they can be everpresent, chatbots are vital for keeping customers and potential customers engaged with a brand.
Digging for Bitcoin Is a Labor of Love
May 16, 2019
It would have been reasonable for those attending Josh Bressers' session at CypherCon -- myself included -- to expect a presentation by a cryptocurrency expert. It was billed as a talk about plumbing the depths of the bitcoin blockchain. When Bressers admitted that his material grew out of a hobby, I was surprised. Still, the talk was far from disappointing.
Online Shopping Gets Real: The Rise of Interactive Product Visualization
May 13, 2019
The shopper's desire to touch, feel, see and hear is what interactive product visualization is all about. In a world dominated by digital interfaces, interactive product visualization gives consumers the opportunity to experience, see, and understand products before buying them. Interactive product visualization brings products closer to the people interested in purchasing them.
The Rise of Headless Commerce
April 15, 2019
"Headless commerce" has become an e-commerce buzzword lately, but how can brands use it to their advantage? "In its most basic terms, 'headless commerce' refers to the decoupling of a website's presentation layer -- the front end -- from its commerce and business logic/function layer -- the back end," said Meghan Stabler, vice president of product marketing at BigCommerce.
SEO: How Important Is It to Make the First Page?
April 12, 2019
In a recent E-Commerce Times poll, only 4.32 percent of respondents said there was always enough information on the first page of search results to meet their needs. By comparison, 14.05 percent said they found the first-page search results were rigged and limited by algorithmic highlights. More than one quarter, 25.41 percent, said even if the first page provided enough, they wanted to see more.
The Power of Influencer Marketing
April 5, 2019
Influencer marketing uses the popularity of people who have many followers and a wide reach to sway opinions. It's very much a strategy for the social media age. "Influencer marketing is one of the fastest-growing marketing channels today," said digital strategist Shane Barker. "It involves leveraging social media influencers or key leaders to get more people to trust your brand."
Apple TV+ Is Much More Than a 'Netflix Killer'
March 29, 2019
Apple announced several new services earlier this week. Apple TV+, the star of the lineup, will launch this fall with some high-profile original content -- something that has become key to the success of any OTT streaming service. Apple also announced Apple TV Channels. With this announcement it could be argued that Apple is hedging its bets. channels, as well as other OTT services.
Boosting E-Commerce Sales Through Storytelling
March 18, 2019
Storytelling is a central part of e-commerce marketing, and it's vital that brands both know their own stories and understand how to tell them. Everything from brand loyalty to purchasing decisions relies on a company having an engaging and well-told story. "Facts tell, but stories sell," remarked Samantha Reynolds, president of Echo Storytelling Agency. "We decide what to buy based on emotion."
End of the Line for Windows 7: Open Road for Hackers
March 7, 2019
Microsoft has been urging customers to upgrade from its Windows 7 operating system, while attempting to ease the transition with several options for extended support. It will stop providing routine fixes and security patches effective January 2020. Regular support for Windows Server 2008 also will end at that time. Windows 7 enterprise customers can subscribe to Extended Security Updates.
Learning Online: Getting Down to Business
March 4, 2019
Online learning platforms have made it easier than ever to offer workshops, courses and educational content of all kinds. In addition to the growth of online learning in traditional educational spheres, there's been growth in the business world. Companies increasingly have been using online learning platforms both to train employees and to educate customers.
Peddling Analog Tools in a Digital World
February 25, 2019
From fountain pens and high-end pencils to unique paper notebooks, analog writing tools have legions of fans, even though we're living in a primarily digital world. It's precisely the physicality of analog tools that makes them appealing to many people immersed in a digital reality. They're grounding and real in a world that has become increasingly ephemeral.
Wading Into the E-Book Publishing Waters
February 4, 2019
Writing and publishing an e-book can be a great way to develop your brand, reach a broad audience, and potentially increase sales of your products or services. "Publishing an e-book is part of building and promoting your brand as an authority and thought leader," said Liz Mays, director of sales and marketing for Pressbooks. "It can make you more visible in your industry."
Marketing Mindfulness: A New Age of Digital Consciousness
January 25, 2019
In this era of stress and anxiety, being able to slow down, breathe, and focus on the moment at hand are key skills for surviving and being successful. Mindfulness has become a vital commodity, and those who can coach others to live more mindfully are in particularly high demand. An industry has grown up that offers everything from streaming yoga classes to meditation apps.
The Biggest Cybercrime Threats of 2019
January 11, 2019
A new year means a fresh start, but it doesn't mean that old threats will go away. In fact, in the world of cybersecurity things could get far worse before they get better. Cybercrime continues to increase, as it allows nefarious actors to operate at a safe distance from victims -- and more importantly, law enforcement. Cybercrime often doesn't get the same attention as other types of crimes.
'DNA Printing' in the Cloud, Part 3
January 2, 2019
DNA printing has given rise to the world's first "DNA printer" on the market, a claim advanced by the product's creators. The BioXp 3200 System is available from SGI-DNA, a division of Synthetic Genomics, a San Diego biotechnology company. The BioXp 3200 System is a DNA/RNA assembler and synthesizer made out of steel, glass, plastic, insulated wire, laboratory instruments and microprocessors.
'DNA Printing' in the Cloud, Part 2
December 26, 2018
In DNA printing, genetic code becomes computer code. This occurs when the chemical bases adenine, thymine, cytosine and guanine present in a chemical mix or gene sequence are translated by computer through gel electrophoresis technology into their representative letters: A/T, T/A, C/G, G/C. This alphabet code was formalized in 1970 by the International Union of Pure and Applied Chemistry.
'DNA Printing' in the Cloud, Part 1
December 18, 2018
DNA printing is based on the natural flow of genetic information in a cell from DNA through RNA to amino acids to proteins, from gene to protein, genome to proteome, genomics to proteomics. DNA, life's foundation blueprint, makes up genes, the instructions for making proteins -- the complex molecules that do most of the work in living organisms. "DNA makes RNA makes proteins make Life."
How to Choose a B2C E-Commerce Suite
November 27, 2018
In order to grow, brick-and-mortar stores realize they must use their digital touchpoints to enhance their customers' in-store experiences. Online retailers recognize they need to separate themselves from the pack through faster and more informative shopping experiences. And omnichannel sellers and brands are aware they need to provide their customers with a seamless, cross-channel experience.
The New Brick-and-Mortar: Shopping's Blended Future
September 26, 2018
With the advent of digital technologies and the radical growth of online shopping, it might seem that brick-and-mortar stores are on the way out, but that's not so. Physical stores are likely to remain far into the foreseeable future. However, the nature of those stores will be fundamentally transformed. Only those that become capable omnichannel retailers are likely to survive.
The Future of Open Source
September 19, 2018
Linux and the open source business model are far different today than many of the early developers might have hoped. Neither can claim a rags-to-riches story. Rather, their growth cycles have been a series of hit-or-miss milestones. The Linux desktop has yet to find a home on the majority of consumer and enterprise computers. However, Linux-powered technology has long ruled the Internet.
Despite Emmys, Road Ahead Is Bumpy for Streaming Services
September 18, 2018
Netflix had a very good showing on Monday, winning 23 Emmy Awards and tying longtime Emmy-winning powerhouse HBO. Netflix, an over-the-top streaming service, claimed 112 nominations this year, four more than its premium pay-TV channel rival HBO, which had dominated the Emmys for nearly two decades. Although the Emmy wins were good news for Netflix, other recent news has been far less rosy.
Medical Device Insecurity: Diagnosis Clear, Treatment Hazy
September 11, 2018
An increasing number of healthcare professionals have become alert to the need for well-rounded medical device security in recent years, and players throughout the industry have started putting more effort into raising the bar. Developers have become aware of the most glaring holes, and more information security researchers have been brought into the fold.
Human Rights Groups Amplify Call for 'Killer Robot' Ban
August 30, 2018
Leaders from Human Rights Watch and Harvard Law School's International Human Rights Clinic last week issued a dire warning that nations around the world haven't been doing enough to ban the development of autonomous weapons -- so-called "killer robots." The groups issued a joint report that calls for a complete ban on these systems before it becomes too late to act.
Amazon's DVR Scheme May Be Taking Shape
August 24, 2018
There's a rumor in circulation that Amazon has been working on a DVR that would allow users to record live TV, and then stream that content to a smartphone and other mobile devices. Amazon aims to mount a direct challenge to DVR pioneer TiVo -- a company that was at the forefront of digital video recording 20 years ago -- according to reports. The Amazon DVR is codenamed "Frank."
5 Steps to a Riveting Company Story
August 22, 2018
Telling an engaging and effective story is vitally important for the success of a business. A good story draws people in, fosters loyalty, and brings your brand alive. "It's important for brands to tell their story because the story is what actually resonates with humans," said Nathan Young, storytelling communication instructor at Storytelling Consultant. "We're hardwired to remember stories."
At-Home Eldercare Goes High Tech
August 11, 2018
The call came in less than an hour before the 8 a.m. shift was scheduled to start: A family emergency meant the regular caregiver for an elderly client couldn't make her shift that day, so a replacement caregiver was needed ASAP. Homewatch CareGivers of San Juan Capistrano had to quickly send a substitute from its pool of licensed, trained and security-bonded caregivers.
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Should government regulators force the breakup of big tech companies?
Yes -- it's the only way to restore competition.
No -- breaking them up would make them less useful to consumers.
Yes -- it would encourage entrepreneurship and innovation.
No -- but some regulation is needed to restrict their power.
Yes -- but only the firms that function as utilities.
No -- the government should keep its hands off and let the market decide.