Instantly delete email threats with 365 Threat Monitor » Free Offer
Welcome Guest | Sign In
Deliver winning CX every time
E-Commerce Times TechNewsWorld CRM Buyer LinuxInsider

E-Commerce Times Talkback

ECT News Community   »   E-Commerce Times Talkback   »   Re: Omniture CEO Josh James on Web Analytics

Re: Omniture CEO Josh James on Web Analytics
Posted by: Jennifer LeClaire 2005-01-03 09:42:43
See Full Story

Web analytics isn't what they used to be. A new breed of tools and technologies has led to a rebirth of analytical hopefuls, and well-known brands are hopping on board. Omniture is the largest stand-alone Web analytics application service provider. The company grew more than 150 percent in 2004, with seven consecutive quarters of profitability and clients like eBay, AOL and Wal-Mart, among others.

Re: Omniture CEO Josh James on Web Analytics
Posted by: analyticmatt 2007-02-26 04:36:29 In reply to: Jennifer LeClaire
I found it Josh's answer to the question "How long does it take to get a return on that investment?" very interesting but not entirely clear.
I agree that a single business improvement is required in order to gain a return on investment but I have created a web analytics ROI calculator to answer this very question. See
Jump to:
How important is social media to the success of your business?
Highly -- Social media is essential to our business model.
Somewhat -- We do see benefit from social media, but without it our operations would continue.
Minimally -- We're on social media because that's expected, though it's influence on our success is negligible.
Not at All -- Social media is not useful to our business.