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ECT News Community   »   E-Commerce Times Talkback   »   Food isnīt selling well on the Internet?



Re: What Sells Best Online
Posted by: Vincent Ryan 2003-03-11 12:15:42
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The e-tail universe has seen tremendous consolidation since the dot-com bubble burst. But more people are buying online every day. Air travel, consumer electronics and apparel are three of the hottest categories of consumer products sold online, IDC research manager Jonathan Gaw told the E-Commerce Times. The question on the minds of many small e-tailers may be, why are these the standouts -- and can they enter the fray and achieve success by targeting these areas?


Food isnīt selling well on the Internet?
Posted by: sdab 2003-09-22 17:39:03 In reply to: Vincent Ryan
To the writer:
If the statistics show that the food sold on the Web is increasing rapidly, how can you assure that this kind of market sell has been a disaster?
Sergio Avalos from Mexico City

Re: What Sells Best Online
Posted by: TheBoss 2003-05-28 15:17:41 In reply to: Vincent Ryan
When you consider the overall size of the economy, the current 1.3% share for online business is minuscule. However, as overall online sales increase, they will do so at a far greater speed than our overall economy. Let's make the following assumptions:
U.S. Economy: $11 Trillion
U.S. Economy Growth Rate: 3%
Current Online Economy 1.3% or $143 Billion (This sounds very large to me)
Online Economy Growth 25%
Next Year's Online Economy Size $179 Billion or 1.6%
While the increases in online economy are robust, they are insignificant when compared to the overall economy. However, as time goes by, the compounding factor will cause the share allocated to the online economy to increase dramatically. Using the above assumptions, this is the scenario in 10 years:
U.S. Economy $14.8 Trillion
Online Economy $1.3 Trillion or 9%
In 20 Years
U.S. Economy $19.8 Trillion
Online Economy $12.4 Trillion or 62%
Obviously this analysis is flawed because of the laws of large numbers. When the size of the online economy reaches huge numbers (around $1 Trillion) it will not be able to sustain the previous growth rates. A reasonable person would assume that at the current growth rates, the online economy will become a major factor in the near future. It will probably slow its growth when it reaches 10-15% of the overall economy. There will probably be a blending of the online and offline economy that will make the distinctions that we are discussing obsolete.
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