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ECT News Community   »   E-Commerce Times Talkback   »   Re: Do Online Consumers Face Too Many Choices?

Re: Do Online Consumers Face Too Many Choices?
Posted by: Keith Regan 2002-05-02 19:37:07
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Despite a lengthy shakeout that has thinned the ranks of e-tailers, consumers still face
a dizzying array of choices when deciding where to shop online. But the market is already
starting to become better defined. Some categories -- such as online toys, where
has broken out of the pack -- have seen clear winners emerge. At the same time, however,
brick-and-mortar retailers continue to belatedly muscle onto the scene, armed with name
recognition and the multichannel experience that more and more consumers are seeking.

Re: Do Online Consumers Face Too Many Choices?
Posted by: workinghard 2002-05-03 10:23:29 In reply to: Keith Regan
Consumers have had a tremendous number of choices for many years now. There is nothing special about having 1, 2 or 2 million online stores to choose from.
Branding and the associated shopping experiences will help consumers make choices.
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