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ECT News Community   »   E-Commerce Times Talkback   »   Re: I-Marketing Interview: Carat Interactive - Part 1



Re: I-Marketing Interview: Carat Interactive - Part 1
Posted by jsiburian on 2002-02-17 23:22:26
In reply to Mark W. Vigoroso
The biggest challenge in marketing on the Web is getting surfers' attention, which has been minuscule ever since Internet marketers betrayed them with misleading banner messages, annoying pop ads, and dubious offers.
Therefore, there is no way you can develop good branding by displaying large, even Flash-based ads. You might get attention early on (remember those that suddenly appear in the middle of Web pages?), but over time they all become background noise. Worse, interactive, Flash-heavy, rich media ads aren't practical, considering the limitation of bandwidth -- very slow Internet connection of most users (even in America).




 * Topic  Author  Date
Re: I-Marketing Interview: Carat Interactive - Part 1  Mark W. Vigoroso  2002-02-17 23:02:53
Re: I-Marketing Interview: Carat Interactive - Part 1  jsiburian  2002-02-17 23:22:26
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