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ECT News Community   »   E-Commerce Times Talkback   »   Re: E-Commerce Balancing Act: Convenience versus Cost

Re: E-Commerce Balancing Act: Convenience versus Cost
Posted by: Elaine X. Grant 2002-02-05 17:44:48
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Some online shoppers will do anything for a deal, and some will gladly pay extra for
convenience. The trick for an e-tailer is to find a perfect balance between the two. A
recent survey by GartnerG2 found that 79 percent of online shoppers value convenience,
but just 32 percent think price is important. If convenience is so important, why don't
more e-tailers follow the lead of Kozmo, the ill-fated online delivery service?

Re: E-Commerce Balancing Act: Convenience versus Cost
Posted by: davidport 2002-02-06 14:36:43 In reply to: Elaine X. Grant
Since most people probably want price AND convenience, please allow me to ask the following two questions in order to illuminate why most e-businesses can't profitably offer both: First, presuming you subscribe to a daily newspaper, if you and your family were planning on being out of town for a few days, would you be likely to stop the delivery of your paper (or at least ask a neighbor to pick it up)? Second, presuming you answered "yes" to the first question, then for similar reasons might you also be leery about ordering goods over the Internet -- goods which just might be left outside your locked front door if nobody was home?

What's my point? Profitably offering both price and convenience requires the selling of a large volume of goods -- and your answers above prevent such a volume.

Jump to:
What was your initial reaction to news of the Colonial Pipeline cyberattack?
It demonstrates that all critical infrastructure sectors are at high risk of disruption by cybercriminals.
Everyone will be paying for this attack in the form of higher energy costs.
Governments need to work more closely with private industries to protect networks for the sake of public safety.
It's a global problem. An international alliance must be formed to hold the perpetrators accountable and prevent future attacks.