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ECT News Community   »   E-Commerce Times Talkback   »   Re: Forrester Maintains $11B Estimate for Holiday E-tail



Re: Forrester Maintains $11B Estimate for Holiday E-tail
Posted by: Keith Regan 2001-10-17 15:42:40
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Forrester Research said Tuesday it will stick by its prediction that U.S. consumers will
spend US$11 billion online this holiday season. The estimate, which calls for a 10
percent increase over 2000 online holiday spending, was revisited, Forrester said, in the
wake of the September 11th terrorist attacks on the U.S. and military action in
Afghanistan.


Re: Forrester Maintains $11B Estimate for Holiday E-tail
Posted by: Lee 2001-10-17 23:21:08 In reply to: Keith Regan
Predictions that capitalize on the latest news such as September 11 or anthrax are speculative at best. I would hope marketers would check hard data and not read yesterday's headlines. You simply cannot make predictions about the effects of anthrax scares on direct mail deliveries at Christmas based on zero market experience.

Re: Forrester Maintains $11B Estimate for Holiday E-tail
Posted by: Flambeee 2001-10-17 17:57:39 In reply to: Keith Regan
Forrester is obviously smoking crack. The consumer will be crushed and of course they won't spend as much anywhere, not in the stores and not online.

Idiotas. The lot of 'em.

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