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ECT News Community   »   E-Commerce Times Talkback   »   Re: Building E-Commerce Wave: Social Media Shopping

Re: Building E-Commerce Wave: Social Media Shopping
Posted by: Vivian Wagner 2020-01-14 03:40:11
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Consumers are on social media constantly, scrolling through posts from both friends and brands. Many have begun clicking on some of those brand posts and making purchases. "Social commerce is becoming increasingly popular for brands," noted Darin Archer, chief strategy officer at Elastic Path. "Even when the transaction itself may be happening outside the app, there's a much smaller gap between discovery and purchase," he said. "It makes it easy for shoppers to transact when they're already thinking about your ad."

Re: Building E-Commerce Wave: Social Media Shopping
Posted by: Jasonwhite 2020-01-14 05:20:08 In reply to: Vivian Wagner
Absolutely Right, Totally agreed that social media is going to be another useful platform for Brands to share or sell their products.
Customers who wants to purchase any particular product can buy easily from social media because nowadays people gives their time to social media more than any e-commerce platform.
Influencer marketing also boosts sales from social media because these influencers have huge number of followers and they promote genuine products which increases the chance of conversion.
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