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ECT News Community   »   E-Commerce Times Talkback   »   Re: Getting Ahead of the Digital Marketing Evolution Curve



Re: Getting Ahead of the Digital Marketing Evolution Curve
Posted by: Chad Vanags 2019-10-08 23:49:40
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Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions -- and transactions -- both online and in person. Digital marketing now is fundamental to the success of your business. Why is digital marketing so important? Simply put, it is the last remaining channel for "authority-driven content," which is a fancy term for content that consumers can trust. Digital marketing sparked a new era of marketing for corporations and small businesses alike.


Re: Getting Ahead of the Digital Marketing Evolution Curve
Posted by: 01richa90 2019-10-08 23:54:52 In reply to: Chad Vanags
AI, Blockchain, machine learning, deep learning technology is now transforming the landscape of digital marketing.
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What was your initial reaction to news of the Colonial Pipeline cyberattack?
It demonstrates that all critical infrastructure sectors are at high risk of disruption by cybercriminals.
Everyone will be paying for this attack in the form of higher energy costs.
Governments need to work more closely with private industries to protect networks for the sake of public safety.
It's a global problem. An international alliance must be formed to hold the perpetrators accountable and prevent future attacks.