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ECT News Community   »   E-Commerce Times Talkback   »   Re: Managing Big Data: Audience Measurement and Ad Targeting



Re: Managing Big Data: Audience Measurement and Ad Targeting
Posted by: Heather Way 2014-02-03 08:35:32
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The interaction of connected consumer electronics and digital media is creating vast and limitless amounts of user data, now commonly coined "Big Data." Many new business models are forming around these data, but for advertising, data have always been at the core of its business. Data of all varieties and volumes enable stakeholders to invest proportionally to the value of their media assets -- whether TV commercials, video programs, gaming apps, online publications or advertising messages. Big Data create new ways that stakeholders can measure the audience.


Re: Managing Big Data: Audience Measurement and Ad Targeting
Posted by: Bottle33 2014-02-04 13:23:19 In reply to: Heather Way
Big data or unstructured data? Is there a difference?
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What was your initial reaction to news of the Colonial Pipeline cyberattack?
It demonstrates that all critical infrastructure sectors are at high risk of disruption by cybercriminals.
Everyone will be paying for this attack in the form of higher energy costs.
Governments need to work more closely with private industries to protect networks for the sake of public safety.
It's a global problem. An international alliance must be formed to hold the perpetrators accountable and prevent future attacks.