Instantly delete email threats for Office 365 » Free Offer
Welcome Guest | Sign In
ECTNews.com
Deliver winning CX every time
E-Commerce Times TechNewsWorld CRM Buyer LinuxInsider
Discussions

E-Commerce Times Talkback

 
ECT News Community   »   E-Commerce Times Talkback   »   Re: SaaS and Cloud Computing: The Channel Is Far From Dead



Re: SaaS and Cloud Computing: The Channel Is Far From Dead
Posted by: Jeffrey M. Kaplan 2009-04-10 09:49:16
See Full Story

One of the misconceptions of the Software-as-a-Service and broader cloud computing market is that these new Web-based services will "disintermediate" the channel because of their simpler, more user-friendly solutions, and direct sales and delivery business models. While there is no question that the role of the traditional channel will be significantly impacted by the rapidly evolving on-demand services market, there is still plenty of room for innovative channel organizations to operate. There are also plenty of opportunities for new channel partners to succeed.


Channel Partners Still Relevant
Posted by: jeanj 2009-04-22 11:51:59 In reply to: Jeffrey M. Kaplan
with so many "enterprise" SaaS solutions being launched recently (Business Productivity Suite, Buzz Saw, Blue Tie, Beehive), channel partners are certainly going to be around for a while. These solutions are complex and need some amount of integration. Not quite "out of the box".

even pure SaaS companies like HyperOffice have reseller programs. The logic is simple, resellers know their local markets or segments best, and can always add some value over the base solution to benefit the local market.
Jump to:
How important is social media to the success of your business?
Highly -- Social media is essential to our business model.
Somewhat -- We do see benefit from social media, but without it our operations would continue.
Minimally -- We're on social media because that's expected, though it's influence on our success is negligible.
Not at All -- Social media is not useful to our business.