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ECT News Community   »   E-Commerce Times Talkback   »   How merchants use TrialPay

Re: TrialPay: Works for People With More Time Than Money
Posted by: Rachel Metz 2009-03-09 19:39:47
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With the economy in the dumps, you might hesitate before buying discretionary goodies like video games or pizza. But what if you could get those things for free by doing something you might already be inclined to do -- like signing up for a trial of Netflix or buying coffee from Mountain View, Calif.-based TrialPay offers just that kind of a deal, which it bills as a win-win-win for consumers, merchants and advertisers. It probably won't change your buying habits dramatically, but it could help you get a (sort of) free lunch.

How merchants use TrialPay
Posted by: Delia_Ene 2009-03-16 02:02:14 In reply to: Rachel Metz
Great article! Useful to see the end-customer's experience with TrialPay.

"It's too bad you have to essentially stumble across TrialPay offers online. There is no master list you can check out. Rampell explained this is mainly because TrialPay wants consumers who are already interested in buying an item online but are hesitating."

-> This is understandable: you want to bring in TrialPay (or any alternative payment method of this kind) when you have failed/ almost failed to get money from the customer the "normal way" - as vendor, you don't always get the same price you would normally charge for your product/ service (there is though a "minimum accepted payout" you can set).

Here's an article on how vendors use TrialPay (sort of "TrialPay behind the scene") to Convert Shopping Cart Abandons and Software Uninstalls into sales -

Delia Ene
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