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ECT News Community   »   E-Commerce Times Talkback   »   Don't forget...

Re: How to Build a Small-Business Web Site, Part 7: Analyze to Optimize
Posted by: Denise J. Deveau 2009-03-05 08:53:16
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With budgets getting tighter than ever, small-business owners have to make the best use of every penny they can to stay ahead of the game. While you might think you have a first-class Web site that seems to be attracting lots of visitors, how do you really know if it's working? Is it delivering the results you want -- or is it just window dressing? Is it generating qualified leads or sales, or attracting curiosity seekers with no serious interest in your service or product? Even the best-looking Web sites could use a little help.

Don't forget...
Posted by: trc 2009-03-24 14:42:20 In reply to: Denise J. Deveau
You did a great job covering the different players in the market but there is one that you missed. It is Tynt Tracer ( It captures a rich array of data based on what is being copied from your site and appends a link to the source when the selection is pasted.


Website Analytics
Posted by: walterhouse5 2009-03-23 16:51:50 In reply to: Denise J. Deveau
All very good points you've made regarding website analytics.

In addition, I would add that website uptime metrics are also at the top of the list of things to know for new or old e-business owners.

30-day and 60-day Uptime % are available at, as well as immediate DOWN/UP alerts.
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How important is social media to the success of your business?
Highly -- Social media is essential to our business model.
Somewhat -- We do see benefit from social media, but without it our operations would continue.
Minimally -- We're on social media because that's expected, though it's influence on our success is negligible.
Not at All -- Social media is not useful to our business.