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ECT News Community   »   E-Commerce Times Talkback   »   The full story



Re: The Internet Runs on Ad Billions
Posted by: Randall Rothenberg 2008-04-21 08:01:13
See Full Story

From the basement of his house in San Francisco, Chris Lindland runs a successful specialty retail business that sells horizontal corduroy pants to customers across the country. Tim Carter turned years of hands-on experience as a building contractor in Ohio into a new career as webmaster of Askthebuilder.com, a venture that in its first year netted him more than four times the income he earned in his best year as a builder. Dr. J. Glen House, a Colorado physician and quadriplegic, just launched Disaboom.com, a Web community for America's 54 million people with disabilities.


The full story
Posted by: celebr8 2008-10-21 12:45:51 In reply to: Randall Rothenberg
I wasn't am unable to view this full story but am very interested in the content. If you have a copy could you please forward it.

thanks

Why isn't consumer privacy addressed?
Posted by: chesterj1 2008-04-22 23:45:06 In reply to: Randall Rothenberg
Mr. Rothenberg, a lobbyist for the interactive marketing industry, fails to address the central question regarding online advertising. The call for regulation is designed to ensure individuals control their data while on the Internet or using their mobile phones--not companies such as Google, Microsoft, and AOL. Public interest groups are not opposed to interactive marketing: indeed, we recognize it as a key source of funds for online publishing. But Mr. Rothenberg’s members have created a commercial surveillance system that rivals the NSA--tracking and analyzing our every move while on the Internet, all so we can be encouraged to behave favorably to some marketing message. Responsible on ad industry leaders will seriously address the privacy threats created by the interactive marketing apparatus and not hide behind self-serving claims that unless our privacy is lost, we won’t have a robust digital medium. To learn more, read our FTC complaints at www.democraticmedia.org and go to digitalads

Neat article!
Posted by: Lisadroesdov 2008-04-21 08:14:29 In reply to: Randall Rothenberg
I love seeing Disaboom mentioned in all sorts of different places on the web. The disability community really stands to benefit from a for-profit site that is motivated by their own bottom line to provide great content. I don't post much there, but I love logging in at disaboom to look at the articles and blogs.

Why isn't consumer privacy addressed?
Posted by: chesterj1 2008-04-21 08:06:30 In reply to: Randall Rothenberg
Mr. Rothenberg, as head of the interactive ad trade group lobbying against the call from consumer groups for the government to protect personal privacy online, fails to address the central question regarding online advertising. The call for regulation is designed to ensure individuals control their data while on the Internet or using their mobile phones—not companies such as Google, Microsoft, and AOL. Public interest groups are not opposed to interactive marketing: indeed, we recognize it as a key source of funds for online publishing. But Mr. Rothenberg’s members have created a commercial surveillance system that rivals the NSA—tracking and analyzing our every move while on the Internet, all so we can be encouraged to behave favorably to some marketing message. Responsible ad industry leaders will seriously address the privacy threats created by the interactive marketing apparatus—and not hide behind self-serving claims that unless our privacy is lost, we won’t have a robust digital medium.
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