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ECT News Community   »   E-Commerce Times Talkback   »   Re: Online Sports Marketing: Setting Up for a Grand Slam

Re: Online Sports Marketing: Setting Up for a Grand Slam
Posted by: John P. Mello Jr. 2008-01-23 07:05:18
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Revenues from advertising at sports sites on the Web will catapult in the next five years to more than $1 billion, according to a report from a New York marketing research firm. The report from eMarketer predicts sports sites will rake in $1.1 billion in ad revenues in 2011, up from $400 million in 2006. The Net's share of the total sports marketing pie will more than double during the period, the report forecasts, to 10 percent, from 4.9 percent in 2006.

Online Sports Marketing Update
Posted by: OSMGuy 2011-03-16 19:29:57 In reply to: John P. Mello Jr.
Thank you for the post, John. As fast as the Internet is growing, it was interesting to hear a perspective from several years ago. It would be nice to see an update on some of this information. Particularly in the mobile realm, where SMS has become a popular marketing tactic.
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