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ECT News Community   »   E-Commerce Times Talkback   »   Re: Study: Interactive TV Shopping Poised for Growth



Re: Study: Interactive TV Shopping Poised for Growth
Posted by ECT News on 2001-06-15 07:04:46
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Television will become an important vehicle for e-commerce transactions in the coming
years, according to a study released Thursday by Jupiter Media Metrix.


The research firm said that the majority of TV-driven buying will soon be transacted via
interactive television (iTV) shopping programs, with viewers using remote control devices,
instead of by telephone with viewers calling in to buy showcased items.





 * Topic  Author  Date
Re: Study: Interactive TV Shopping Poised for Growth  ECT News  2001-06-15 07:04:46
Re: Study: Interactive TV Shopping Poised for Growth  FrankLeibold  2001-06-15 07:29:57
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