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ECT News Community   »   E-Commerce Times Talkback   »   Re: For Online Shoppers, Some Battles Not Worth Fighting



Re: For Online Shoppers, Some Battles Not Worth Fighting
Posted by ECT News on 2001-06-07 18:51:26
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Can an e-tailer make a simple mistake without being punished? Are e-tailers human
enough to err, and can customers be divine enough to forgive?


Here's the scenario. A DVD player sells on a Web site for US$3.99. A day
later, the e-tailer finds an operations glitch that dropped the decimal point
in the wrong spot. That DVD player costs $399, not $3.99. When the e-tailer
cancels the order, many customers will respond not with understanding, but
with anger.





 * Topic  Author  Date
Re: For Online Shoppers, Some Battles Not Worth Fighting  ECT News  2001-06-07 18:51:26
Re: For Online Shoppers, Some Battles Not Worth Fighting  Cyber Joe  2001-06-07 18:52:45
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