Keith Reagan is correct, eCommerce is here to stay. The following Ecommerce charateristics have profoundly changed the way business will be conducte-worldwide into the future:
0 Core Strategic Decisions Are Technology-Based
0 A Real-Time Competitive Responsiveness
0 "The Store Is Always Open"
0 A Technology-Based Customer Interface
0 The Customer Controls The Interface
0 Expansive And Detailed Knowledge Of Consumer Behavior
0 Network Economies
0 Emergent Metrics And Valuation Models
Therefore, the power has shifted to the buyers. First to market might be less important than site volume. The work day is now 24/7/352. The consumer has more global choices. The supplier has more knowledge of buyer behavior patterns. Small companies can now reach larger rival's global customers.
In summary, B2B and B2C eCommerce and the Internet have created a new business paradigm. And despite the recent demise of many "dot.coms" [less than 10% of all eCommerce] the future of eCommerce is bright as increased efficiencies in doing business globally will only increase as new technologies emerge. But, without question, the 'rules of the game' have changed and establishing a sustainable worldwide comparative advantage has taken on new dimensions.
Frank Leibold, Ph.D.
Professor Business Administration
President, LEIBOLD & ASSOCIATES
http://home.att.net/~f.leibold/
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