E-Commerce Times Talkback

It's one of the oldest forms of communication, but word-of-mouth remains a potent
marketing force in the digital age. E-commerce experts say that pass-it-along marketing --
also known as viral marketing -- is a highly effective way to create online buzz for new
products and services. Analysts told the E-Commerce Times that businesses are using a
number of viral methods to generate positive communication about their wares.

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