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ECT News Community   »   E-Commerce Times Talkback   »   Re: E-tailers Realize Money Can't Buy Loyalty



Re: E-tailers Realize Money Can't Buy Loyalty
Posted by Lori Enos on 2001-10-19 17:49:59
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In the glory days of e-tailing, many Internet pure plays spent lavishly on
customer acquisition and loyalty programs, but corporate naivete and
consumer greed proved a crippling combination for those online businesses.
As a result, e-tailers were forced to rethink their promotion strategies,
especially when it came to discounts, giveaways and freebies,
analysts told the E-Commerce Times.





 * Topic  Author  Date
Re: E-tailers Realize Money Can't Buy Loyalty  Lori Enos  2001-10-19 17:49:59
Re: E-tailers Realize Money Can't Buy Loyalty  Kerri  2001-10-22 02:45:36
Re: E-tailers Realize Money Can't Buy Loyalty  dan  2001-11-02 12:49:14
Re: E-tailers Realize Money Can't Buy Loyalty  Ann Monitor  2001-10-19 17:55:51
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