E-Commerce Times Talkback

"Blockchain" is the word on everyone's lips in the tech industry, with vendors pushing it as a solution for everything from banking and finance to retail and apparel. "We're going to continue to see tech vendors trying to push blockchain as the solution to problems that may exist," said Rebecca Wettemann, VP of research at Nucleus Research. However, blockchain may not be "a privacy-effective or cost-effective solution" for all of them. Product research is one area where blockchain does appear to show promise.

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