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ECT News Community   »   E-Commerce Times Talkback   »   Re: iPad-vertising Is Taking Off

Re: iPad-vertising Is Taking Off
Posted by Erika Morphy on 2012-05-25 08:05:51
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Tablets are now a solid fixture in the mobile ad ecosystem, according to a new report. However, the format hasn't been fully exploited yet, in spite of the tablet's strong presence in the mobile world, thanks to Apple's iPad. Non-phone mobile devices -- primarily, tablets -- accounted for 20 percent of all impressions for Q1 2012, compared to 15 percent in the first quarter of 2011, according to Millennial Media's latest mobile advertising report. Tablets are an ideal channel for advertisers, because consumers are more willing to watch premium, long-form content on such devices, said Caitlin Spaan, VP of marketing at Ooyala.

 * Topic  Author  Date
Re: iPad-vertising Is Taking Off  Erika Morphy  2012-05-25 08:05:51
Re: iPad-vertising Is Taking Off  abibi  2012-05-30 09:32:57
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