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ECT News Community   »   E-Commerce Times Talkback   »   Re: Google Leaps Into Boob Tube Ad Biz

Re: Google Leaps Into Boob Tube Ad Biz
Posted by Keith Regan on 2007-04-07 07:56:13
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Continuing its drive to expand its reach beyond the Web, Google reached a deal to partner with satellite TV provider EchoStar to deliver television spots for its advertising clients. Together, the companies will create what they called the first automated system for buying, selling, distributing and measuring the effectiveness of video ads delivered over EchoStar's Dish Network. Google has also been testing a similar approach with cable provider Astound, which operates in parts of California.

 * Topic  Author  Date
Re: Google Leaps Into Boob Tube Ad Biz  Keith Regan  2007-04-07 07:56:13
Re: Google Leaps Into Boob Tube Ad Biz  mkokernak  2007-04-07 08:05:33
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