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ECT News Community   »   CRM Buyer Talkback   »   Re: Why Hasn't CRM Taken Over the World?

Re: Why Hasn't CRM Taken Over the World?
Posted by: Denis Pombriant 2020-10-11 23:18:15
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Many businesses have bought into CRM, of course. It isn't an 80-billion-dollar industry for nothing. Still, there's a disconnect between the wonderful features and functions of new technologies and the realities of how companies use them -- or not. Only about a quarter of organizations use CRM appropriately. Others use it for simple record keeping, or barely use it at all.

Re: Why Hasn't CRM Taken Over the World?
Posted by: sram04 2020-10-13 01:38:23 In reply to: Denis Pombriant
Great Article Dennis!

CRM depends on what department you’re talking to. A support team might use a CRM to manage customer tickets, while marketing teams may use the tool to analyze how consumers respond to online campaigns. When it comes to sales, CRM is used to streamline pipeline management. With a sales CRM tool, we can safely store databases of customer information.

Here are three ways how CRM can help in driving more sales.
1- Simplify Sales
2- Control Sales Operations
3- Identifying Workload
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How will the pandemic influence your holiday shopping habits this year?
I will shop online exclusively, for my own safety and to help limit the spread of the coronavirus.
I will do some shopping online, and some in-person because I want to support merchants in my area.
I will shop online definitely, and I will consider local retailers -- but only if they provide curbside service.
I will only shop in-person because the risks associated with e-commerce outweigh my chance of catching COVID-19.
I will not do any holiday shopping this year due to circumstances related to the pandemic.