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ECT News Community   »   CRM Buyer Talkback   »   Re: Marketing Automation's Next Gig

Re: Marketing Automation's Next Gig
Posted by: Denis Pombriant 2014-04-30 04:40:23
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If you aren't sold on marketing automation yet, there's another reason to consider it before you end up down two touchdowns with three minutes to play. We usually think of marketing in its traditional role of new customer outreach, which is good but no longer enough. As much as 80 percent of revenue might come from the existing customer base; however, the marketing budget usually goes in the opposite direction. Keep in mind that in today's zero-sum markets, your competition has not stopped marketing to your customers, so why should you?

Re: Marketing Automation's Next Gig
Posted by: Maximizer CRM 2014-04-30 04:40:44 In reply to: Denis Pombriant
Good article Denis. Itís vital to ensure your CRMís service module not only connects well to your sales and marketing tools, but also includes functions which service reps can use to create leads and even carry out the initial steps of the sales cycle.

Anita Holley
Maximizer CRM
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Would you license your personal data to advertising platforms if you were paid directly for it?
Yes -- So much of my personal data is already in the hands of advertisers anyhow; I may as well be paid for it.
Possibly -- It depends how much I would be compensated and how the data I authorize to share would be used and protected.
No -- I would not sell my personal data at any price.