Welcome Guest | Sign In
ECTNews.com
Women in Tech
E-Commerce Times TechNewsWorld CRM Buyer LinuxInsider
Discussions

CRM Buyer Talkback

 
ECT News Community   »   CRM Buyer Talkback   »   Re: In Mobile Video Ads, Good Things Must Come in Small Packages



Re: In Mobile Video Ads, Good Things Must Come in Small Packages
Posted by: Erika Morphy 2013-08-20 14:54:29
See Full Story

When the expected surge in mobile video advertising arrives, it's not just consumers
who will have adjustments to make. Rather, marketers will also have to make some changes to accommodate the growth in this up-and-coming format. In this new world, the motto will be "short and sweet" -- as in 15 seconds, said Anthony Iacovone, founder and CEO of AdTheorent. "Ads longer than 15 seconds should be choice-based -- that is, able to be skipped by the consumer," Iacovone said.


Re: In Mobile Video Ads, Good Things Must Come in Small Packages
Posted by: michelle1974 2013-08-28 17:48:52 In reply to: Erika Morphy
Mobile is still light years away from its potential in the global media marketing field.
Jump to:
How will the pandemic influence your holiday shopping habits this year?
I will shop online exclusively, for my own safety and to help limit the spread of the coronavirus.
I will do some shopping online, and some in-person because I want to support merchants in my area.
I will shop online definitely, and I will consider local retailers -- but only if they provide curbside service.
I will only shop in-person because the risks associated with e-commerce outweigh my chance of catching COVID-19.
I will not do any holiday shopping this year due to circumstances related to the pandemic.