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ECT News Community   »   CRM Buyer Talkback   »   Re: 5 Places Customer Relationships Go to Die

Re: 5 Places Customer Relationships Go to Die
Posted by: Christopher J. Bucholtz 2013-06-15 10:13:43
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Building a customer relationship -- the kind that lasts a long time -- is a not an easy thing. There are lots of occasions where things can go awry, touch points where signals can get crossed and communications that can unwittingly turn a customer off. In a lot of cases, the proverbial "customer lifecycle" doesn't play itself out to its expected conclusion; instead, that conclusion is triggered by something the business does that brings the relationship to a premature end.

Re: 5 Places Customer Relationships Go to Die
Posted by: Max_Software 2013-07-01 06:18:05 In reply to: Christopher J. Bucholtz
The author of this article rightly points out how vital it is to strike the right balance between lead generation and business communications in your CRM. Certainly marketing and the information gleaned from activities by that department need to be linked to sales throughout the process of following up and closing a deal with a customer. Maximizer, a provider of CRM software, has partnered with HubSpot all-in-one marketing to create Maximizer CRM: HubSpot Connector to enable businesses to do this. Facilitating the flow of information between marketing and other departments via your CRM platform allows you to generate a greater quantity and quality of leads; this in turn means sales teams can have more engaging conversations that result in more productive sales activity and in the improvement of existing customer relationships!

Mike Richardson, Managing Director EMEA, Maximizer Software
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