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ECT News Community   »   CRM Buyer Talkback   »   Re: Big Data for Marketing

Re: Big Data for Marketing
Posted by: Denis Pombriant 2013-02-22 14:46:00
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The marketing funnel is not exactly a new idea. Neither are sales or customer service, though all have morphed considerably from what they were more than a decade ago when CRM began. Sales and service evolved organically, making incremental changes as markets transformed and new technologies became available. Marketing is in the midst of major changes right now, especially considering the social revolution -- though it was earlier constrained by finance, trying to figure out its ROI, and justly so.

Re: Big Data for Marketing
Posted by: wilcoxaj 2013-02-22 14:59:15 In reply to: Denis Pombriant
Officially added a new term to my vocabulary - Marketing Performance Management! We've been doing it, but didn't have a term for it. Crossing teams is inherently quite difficult, but we've seen great successes from our efforts to close the gap between sales and marketing funnels. Your post just became a department training :)

AJ Wilcox
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