CRM Buyer Talkback

Re: Social Networking and CRM Finally Hook Up
Posted by: Erika Morphy 2008-01-22 10:52:48

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The big news when Saleforce.com released its latest version of what is hot in the CRM space -- Winter '08 -- was Force.com. The immediately understood subtext was that Salesforce.com had officially begun its migration to a platform on-demand company, launching the first salvo in what Denis Pombriant, managing principal of the Beagle Research Group, wrote could be the next platform wars. A little lost in the hubbub of Force.com, though, was one accompanying module called "Salesforce.com Ideas," a Web 2.0 environment for collaboration in the enterprise.

CRM & Social Networking
Posted by: ncl209 2008-06-16 13:38:17 In reply to: Erika Morphy

I definitely think that the next generation of CRM tools will all be putting social networking to use. Sites like www.octopuscity.com, which offers a free CRM and business networking site, are tying these together in ways that help salespeople leverage existing relationships even more.