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ECT News Community   »   CRM Buyer Talkback   »   Re: Mea Culpa: Social Media Apology Do's and Don'ts



Re: Mea Culpa: Social Media Apology Do's and Don'ts
Posted by Vivian Wagner on 2014-10-23 00:34:45
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When DiGiorno tweeted, "You had pizza. #WhyIStayed," Twitter lit up with criticism of the brand. The hashtag "WhyIStayed" is associated with domestic violence. In response to the firestorm, DiGiorno peppered its Twitter feed with apology after apology, all of them essentially like this: "A million apologies. Did not read what the hashtag was about before posting." The furor around DiGiorno's gaffe and the company's extensive blast of apologies demonstrate how vital it is to hone one's ability to use social media to apologize for mistakes.





 * Topic  Author  Date
Re: Mea Culpa: Social Media Apology Do's and Don'ts  Vivian Wagner  2014-10-23 00:34:45
Re: Mea Culpa: Social Media Apology Do's and Don'ts  jarone  2014-10-24 08:51:33
Re: Mea Culpa: Social Media Apology Do's and Don'ts  mikethefritz  2014-10-23 00:45:43
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