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ECT News Community   »   CRM Buyer Talkback   »   Re: Marketing Automation's Next Gig



Re: Marketing Automation's Next Gig
Posted by Denis Pombriant on 2014-04-30 04:40:23
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If you aren't sold on marketing automation yet, there's another reason to consider it before you end up down two touchdowns with three minutes to play. We usually think of marketing in its traditional role of new customer outreach, which is good but no longer enough. As much as 80 percent of revenue might come from the existing customer base; however, the marketing budget usually goes in the opposite direction. Keep in mind that in today's zero-sum markets, your competition has not stopped marketing to your customers, so why should you?





 * Topic  Author  Date
Re: Marketing Automation's Next Gig  Denis Pombriant  2014-04-30 04:40:23
Re: Marketing Automation's Next Gig  mikerich61  2014-04-30 04:40:44
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Would you license your personal data to advertising platforms if you were paid directly for it?
Yes -- So much of my personal data is already in the hands of advertisers anyhow; I may as well be paid for it.
Possibly -- It depends how much I would be compensated and how the data I authorize to share would be used and protected.
No -- I would not sell my personal data at any price.