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ECT News Community   »   CRM Buyer Talkback   »   Re: Hidden in Plain Sight: 3 CRM Analytics Pearls



Re: Hidden in Plain Sight: 3 CRM Analytics Pearls
Posted by Christopher J. Bucholtz on 2013-11-11 03:59:31
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CRM technology is all about collecting data -- which means it should go hand-in-hand with the trend toward increased use of analytics. Often, though, what is analyzed is not what's important. In CRM, many of the most compelling data are hiding in plain sight, but businesses are looking elsewhere. These hidden metrics can be accessed without expensive analytics tools in most cases, but they're overlooked. It's as if a fishing boat captain's nets haul in a record harvest -- but then he keeps it stowed in the hold of his boat.





 * Topic  Author  Date
Re: Hidden in Plain Sight: 3 CRM Analytics Pearls  Christopher J. Bucholtz  2013-11-11 03:59:31
Re: Hidden in Plain Sight: 3 CRM Analytics Pearls  mikerich61  2013-11-11 04:01:04
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