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CRM Buyer Talkback

ECT News Community   »   CRM Buyer Talkback   »   Re: The Battle To Rule the Hosted-CRM Roost

Re: The Battle To Rule the Hosted-CRM Roost
Posted by: Martin Middlewood 2004-06-29 12:05:32
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Wednesday's IPO offered a rare opportunity for smaller CRM companies to elbow their way into the media spotlight. Many of these competitors claimed that they were taking customers away from the now-public company's customer entourage. Although a spokesperson said that the company couldn't provide a comment to CRM Buyer, Yankee Group analyst Sheryl Kingstone told CRM Buyer: "The followers are always going to attack the leader -- and they are always going to have to compare themselves to the leader."

Re: The Battle To Rule the Hosted-CRM Roost
Posted by: limbo1686 2004-06-29 12:13:12 In reply to: Martin Middlewood
Are you kidding? Price is a major factor in any business decision. Just as the phone service has price wars, so too will the hosted software providers. At the end-of-the-day, they are just like the phone, electric, cable, etc...
That is one thing the software service model must figure out. If you are going to claim you are a service, you better be prepared to compete like one. Big difference in software is there are no monopolies so the benefits that phone service or an electricity company or cable provider has will not play in this arena.
The simple fact is in the 5-20 user market (which I bet is 75%+ of's user base) is very price sensitive and a savings of $100-$1500 per month is substantial!
Jump to:
Social media benefits my company the most by...
Allowing us to "control the narrative" by telling our own story.
Being able to target demographics that matter to us and nurturing those relationships.
Giving us a way to monitor our competitors.
Increasing our brand awareness.
Providing ways to advertise with a small budget.
None of the above. Social media is useless to my company.