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ECT News Community   »   TechNewsWorld Talkback   »   Re: Google Resurrects Embrace, Extend, Extinguish



Re: Google Resurrects Embrace, Extend, Extinguish
Posted by: Rob Enderle 2016-10-10 11:13:42
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This almost sounds like a plot for a novel. Microsoft creates a successful strategy called "Embrace, Extend, Extinguish" and then promptly forgets it, resulting in a string of failures. Google, which up to now seemed happy to repeat Microsoft's mistakes, accidentally picks up a successful Microsoft practice and uses it against Apple -- likely taking out a number of its Android partners. When Microsoft was starting out, its most powerful platform wasn't Windows, which was almost an industry joke at the time -- it was Microsoft Office.


Re: Google Resurrects Embrace, Extend, Extinguish
Posted by: jescott418 2016-10-12 15:10:14 In reply to: Rob Enderle
Google to me represents a company unlike Microsoft always trying to compete with Apple. Only Google plays Apple a bit different. Rather than create products like Microsoft has with Surface and Surface Book directly competing against Mac's and iPads. Google takes the road of cheaper options, but still good enough. Take the Chromebooks, a brilliant marketing not so much with consumers but Chromebooks replaced a whole lot of Mac's in education and offered a cheaper alternative to iPad's also. Sure, one can argue all day a Chromebook is not a Mac or a iPad. But you can buy at least 3 Chromebooks to one iPad and that is even better with Mac's. In a market where consumers are pinched with buying more devices and in love with tech. They money spread around to each device is less. Hence the shrinking PC and Mac sales along with a longer upgrade cycle. Google may have not made the best smartphones, but they are good enough for many and in some ways better than the iPhone. Which some including myself have said is losing ground to competition. Although the Samsung fiasco with the Galaxy 7 has dampened that some. Its a good time for Google to sell Pixel's.

Re: Google Resurrects Embrace, Extend, Extinguish
Posted by: Actos 2016-10-10 11:19:41 In reply to: Rob Enderle
The Pixel is also available for sale directly from Google on the Play Store. Verizon is merely the only carrier currently allowed to carry it.
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