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ECT News Community   »   MacNewsWorld Talkback   »   Re: Analyst Puts Hold on Apple After Slow Nano Sales

Re: Analyst Puts Hold on Apple After Slow Nano Sales
Posted by: Anonymous 2005-09-13 19:51:59
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Initial sales of the iPod nano are "good, but not great," according to American Technology Research analyst Shaw Wu. In his latest Apple research report, he covered iPod sales trends discovered during recent checks with industry and channel sources. Comparing the nano to the mini, Wu noted that the latter tended to sell out completely at retail outlets well before its launch.

Re: Analyst Puts Hold on Apple After Slow Nano Sales
Posted by: ahnch 2005-09-14 06:32:10 In reply to: Anonymous
you know, I think Apple has to provide the nano with color variations. I remember what my girlfriend said right after the mini came out, she said she wanted to get the pink one immediately. she didn't like the size and the color aesthetics of the original Ipod so she held off the purchasing decision until the mini. She didn't say she wanted the mini, she said she wanted the "pink" one.
I do think that many ipod mini buyers are females who's in either in their teens or someone who's very trendy. I believe differnt color makes them feel distinct from others as a sort of fashion statement.
In order to satisfy these buyers the nano has to offer similar color variation that would equal or better than the looks of the mini. Because there are a lot of potential buyers for this amazing product if done it right.
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