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For some businesses, Apple's App Store rules just don't make business sense. In fact, in some situations, some businesses that play by Apple's rules can delight their customers and yet end up losing more money than before they even entered the App Store ecosystem. It all comes down to Apple's 30 percent cut of App Store-based sales and a business' existing customer base. To reach consumers through the iOS App Store, Apple's basic terms are pretty simple: If an iOS-running Apple customer buys an app, Apple gets 30 percent of the sale price.
Very good points.
It's even worse than that though. Because of Apple’s “Agency” model which the Big6 publishers adopted, Amazon’s share of a sale is exactly 30%
and the other 70% goes to the publisher.
So, Apple, when demanding 30% of any of the rival ebookstore vendor sales (for something like 85% of ebooks out there) would have been demanding 100% of Amazon or B&N's revenue from the sales involving the Big6.
This is if Apple would have insisted on 30% for in-app sales as they did for subscription publishers.
It's even worse than that though. Because of Apple’s “Agency” model which the Big6 publishers adopted, Amazon’s share of a sale is exactly 30%
and the other 70% goes to the publisher.
So, Apple, when demanding 30% of any of the rival ebookstore vendor sales (for something like 85% of ebooks out there) would have been demanding 100% of Amazon or B&N's revenue from the sales involving the Big6.
This is if Apple would have insisted on 30% for in-app sales as they did for subscription publishers.
