MacNewsWorld Talkback

Re: iAds' Growing Pains: Irritation or Agony?
Posted by: Richard Adhikari 2010-10-06 23:11:09

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Pressure is mounting on Apple from the outside -- and from within. The company is rumored to have lost yet another major customer for its iAds mobile advertising platform: sporting apparel giant Adidas. Scuttlebutt has it that Adidas pulled its ad campaign, worth more than $10 million, because of dissatisfaction over the tight control Apple CEO Steve Jobs insists on exerting over the creative process for advertisements. Earlier this year, Chanel reportedly made its exit on the same grounds. Meanwhile, Google is stepping up the pressure on Apple.

iAds and Addidas
Posted by: charel 2010-10-06 23:15:07 In reply to: Richard Adhikari

It should be noted that Apple has a very close relationship with Nike and that happens to be a major competitor to Addidas.

So not too much should be read in Addidas' rejection.