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ECT News Community   »   E-Commerce Times Talkback   »   Re: Omniture CEO Josh James on Web Analytics

Re: Omniture CEO Josh James on Web Analytics
Posted by: Jennifer LeClaire 2005-01-03 09:42:43
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Web analytics isn't what they used to be. A new breed of tools and technologies has led to a rebirth of analytical hopefuls, and well-known brands are hopping on board. Omniture is the largest stand-alone Web analytics application service provider. The company grew more than 150 percent in 2004, with seven consecutive quarters of profitability and clients like eBay, AOL and Wal-Mart, among others.

Re: Omniture CEO Josh James on Web Analytics
Posted by: analyticmatt 2007-02-26 04:36:29 In reply to: Jennifer LeClaire
I found it Josh's answer to the question "How long does it take to get a return on that investment?" very interesting but not entirely clear.
I agree that a single business improvement is required in order to gain a return on investment but I have created a web analytics ROI calculator to answer this very question. See http://www.sclanalytics.com/info/web-analytics-roi-calculator
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Which type of online advertising is most likely to attract your favorable attention?
Straightforward display ads
Ads based on my interests
Informational articles on products/services
Video ads
Ads designed to grab my attention, e.g. pop-ups, autoplay
None -- I avoid all online ads