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ECT News Community   »   E-Commerce Times Talkback   »   Re: KB Toys Grabs eToys' Name and Site



Re: KB Toys Grabs eToys' Name and Site
Posted by: ECT News 2001-06-11 16:41:22
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Brick-and-click toy store KB Toys announced Friday that it has purchased the Web site,
name and logo of defunct toy e-tailer eToys at a bankruptcy auction for approximately
US$3.35 million.


Acquiring the eToys name will allow KB Toys to profit from the millions that eToys spent
on online and offline advertising. The site was the second most trafficked during the
2000 holiday season, drawing 21.2 million visitors.


Re: KB Toys Grabs eToys' Name and Site
Posted by: Alex Marcial 2001-06-11 16:43:03 In reply to: ECT News
What happen with some investors who still are holding etys stock?
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Would you license your personal data to advertising platforms if you were paid directly for it?
Yes -- So much of my personal data is already in the hands of advertisers anyhow; I may as well be paid for it.
Possibly -- It depends how much I would be compensated and how the data I authorize to share would be used and protected.
No -- I would not sell my personal data at any price.